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"Despacito" Bikin Puerto Rico Jadi Hits di Kalangan Traveler ! pada 7 tahun lalu - byJane Bagi Anda penggemar musik kekinian, lagu “Despacito” tentu bukanlah hal asing.
Single yang dinyanyikan oleh Luis Fonsi, Justin Bieber dan Daddy Yankee ini tengah menjadi hits di dunia hingga banyak orang di berbagai belahan dunia membuat berbagai cover versi mereka sendiri.
Meski liriknya sulit dihafalkan karena didominasi bahasa Spanyol, namun nada dan alunan lagunya cukup mudah diingat. Ditambah lagi dengan sepenggal lirik berbunyi "This is how they do it down Puerto Rico ". Adanya lirik tersebut serta video klip yang dibuat di Puerto Rico yang merupakan kampung halaman Luis Fonsi, ternyata mampu membawa pengaruh signifikan bagi pariwisata di Puerto Rico.
Dilansir dariHuffingtonpost.com , sejak lagu “Despacito” dirilis pada 17 April, pencarian untuk Pulau Karibia meningkat 45% berdasarkan riset yang dilakukanHotels.com.
Situs lain melaporkan efek yang serupa, "Tampilan halaman Puerto Rico diTripAdvisor meningkat 24 persen antara 17 April hingga 17 Juni tahun ini," kata juru bicara TripAdvisor kepada HuffPost . DiExpedia , jumlahnya meningkat 10 persen.
Hal ini berbanding terbalik dengan setahun lalu, saat Puerto Rico tengah menghadapi epidemi zika, yang mencapai puncaknya pada bulan Agustus.
Tapi mungkinkah lagu itu turut berkontribusi?
Situs Kaya k mengatakan ya: Pencarian penerbangan meningkat 25 persen dalam dua bulan setelah remix "Despacito" memulai debutnya. Namun hanya ada selang 3,6 persen dalam pencarian untuk perjalanan ke Puerto Rico selama 2017 secara keseluruhan.
"Sepertinya minat ke sana benar-benar melonjak setelah rilis lagu remix itu keluar pada bulan April," kata juru bicara Kayak .
DiHopper , pencarian penerbangan juga meningkat 58 persen sebulan setelah lagu itu dirilis. Dibandingkan dengan kenaikan bunga sebesar 33 persen tahun ini secara keseluruhan. Jadi, "Lagu (secara realistis) meningkatkan permintaan pencarian penerbangan sebesar 25 persen. Kita semua tahu bahwa 'Despacito' lebih dari sekadar lagu musim panas yang menarik sehingga ada minat tinggi ke Puerto Rico " pungkas juru bicaraHopper .
"Despacito” menjadi lagu Amerika Latin pertama yang menduduki puncak tangga lagu Billboard Hot 100 sejak "Macarena" pada 1996.
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