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Kali Pertama, 9 Stasiun Televisi Siarkan Langsung Peluncuran Sebuah Ponsel Untuk kali pertama, blocking time di beberapa stasiun televisi sekaligus dilakukan hanya untuk menyiarkan peluncuran smartphone. Perusahaan ponsel yang punya hajat, Vivo Mobile Indonesia, yang akan meluncurkan seri smartphone terbarunya, Vivo V7+. Acara yang diberi tajuk Perfect Moment ini akan disiarkan langsung dari JIEXPO Kemayoran, Jakarta, Kamis (28/9), pukul 20.00 WIB.
Tentu sebuah gebrakan yang "mahal" dengan melakukan blocking time di televisi, bahkan hingga 9 stasiun televisi nasional seperti yang dilakukan Vivo. Namun nampaknya ini bukan kendala yang berarti. Seperti dikatakan Edy Kusuma, Brand Manager PT Vivo Mobile Indonesia, bahwa apa yang dilakukan perusahaannya priceless.
"Value dari acara ini, baik yang berupa nominal maupun yang bukan nominal, sangat besar didapatkan Vivo," kata Edy Kusuma dalam acara konferensi pers yang digelar Senin (25/9), di Jakarta. "Belum ditambah lewat acara ini Vivo jadi bisa ngobrol banyak dengan pihak televisi dan ini tidak bisa dinilai dengan angka. Karena ini luar biasa sekali. Tidak semua hal bisa dikonversikan ke dalam sebuah angka," lanjutnya.
Adapun kesembilan stasiun televisi yang terlibat, yaitu RCTI, ANTV, Indosiar, MNCTV, SCTV, Trans7, TransTV, Global TV, dan TVOne yang merupakan stasiun televisi di bawah naungan tiga grup besar, Transmedia, MNC Media, Viva Group, dan Surya Citra Media. Sedangkan barisan artis yang akan mengisi acara tidak lain bintang - bintang dari Vivo sendiri, antara lain Afgan, Prilly Latuconsina, Zaskia Sungkar, dan Agnezmo, yang pada acara akan memberikan kejutan spesial.
(wida / wida)
Sumber :tabloidbintang.com
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