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Alibaba di Tokopedia Ubah Peta Persaingan E-Commerce REPUBLIKA.CO.ID,JAKARTA -- Ketua Umum Indonesia E-commerce Association (Idea) Aulia Marinto memprediksi investasi yang ditanam Alibaba Group pada Tokopedia akan membuat persainganmarketplace di Indonesia makin kompetitif. Alibaba sendiri merupakan perusahaane-commerce raksasa asal Cina yang dipimpin oleh Jack Ma. "Dengan adanya investasi tersebut tentunya peta persaingan berubah ya, makin sengit dan makin kompetitif," ujar Aulia, saat dihubungiRepublika.co.id, Jumat (18/8). Namun, kata dia, akan seperti peta persaingan nanti baru dapat terlihat dari langkah yang diambil Tokopedia dalam menggunakan suntikan modal yang nilainya lebih dari Rp 14 triliun tersebut. Secara umum, Aulia memandang masuknya investasi Alibaba ke perusahaane-commerce Indonesia merupakan sebuah sinyal positif. Ini, kata dia, menunjukkan betapa pasar Indonesia memiliki potensi yang sangat besar sehingga menarik perhatian perusahaan berskala raksasa seperti Alibaba. Aulia juga mengatakan, keberhasilan Tokopedia mendapatkan tambahan permodalan dari Alibaba Group akan memicu perusahaan e-commerce lain untuk terus berinovasi. "Tentunya ini memberi dorongan supaya yang lain bisa mengembangkan bisnis agar dapat investor sekelas Alibaba," ucapnya. Sebelumnya, informasi mengenai investasi Alibaba diumumkan langsung oleh CEO Tokopedia William Tanuwijaya dalam acara selebrasi ulang tahun perusahaannya yang ke delapan pada 17 Agustus lalu. Saat memberikan sambutan, William mengungkap bahwa Tokopedia mendapat tambahan permodalan sebesar 1,1 miliar dolar AS atau setara lebih dari Rp 14 triliun dari Alibaba Group.
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