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Avanza Coba Melawan Xpander Persaingan di segmen low multi purpose vehicle (LMPV) di pasar otomotif nasional semakin ketat, setelah Mitsubishi meluncurkan Xpander, dan Wuling Motor ikut menjual Confero S.
Meski persaingan semakin keras, namun Toyota masih tetap percaya diri dengan Avanza. Bahkan, sebagai bentuk apresiasi kepada konsumen, di awal pembukaan GIIAS 2017 meluncurkan Avanza Limited.
"Kita hadirkan untuk bentuk apresiasi kami kepada pelanggan. Sekarang ini penjualannya sudah tembus 1,6 juta unit," ujar Executive General Motor Toyota Astra Motor (TAM) Fransiscus Soerjopranoto di ICE, BSD, Tangerang, belum lama ini.
Ketika berbincang dengan beberapa tenaga penjual di stan Toyota GIIAS 2017, Avanza masih tetap dicari pengunjung. Secara keunggulan dan daya tahan, mobil dengan julukan sejuta umat itu sudah terbukti.
"Selain tidak inden, kami berikan diskon dan hadiah menarik lainnya selama pemesanan di pameran," kata pramuniaga yang tidak mau disebutkan identitasnya saat ditemui Otomania.com, belum lama ini.
Dibanding kompetitor, pramuniaga itu juga menjelaskan beberapa keunggulan Avanza dibanding kompetitor. Paling penting, mengenai sistem gerak roda belakang.
"Untungnya banyak masyarakat yang tahu, kalau yang tangguh di segala medan jalan itu mobil dengan penggerak roda belakang, seperti Avanza ini," ujar wiraniaga itu.
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Penulis: Aditya Maulana Editor: Azwar Ferdian Copyright Kompas.com