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Begini Cara Dapat Cuan di YouTube Kalau Belum Tembus 1.000 Subscriber Uzone.id — YouTube kembali mengubah kebijakan mereka bagi kreator yang ingin mendapatkan uang di platform mereka.
Perusahaan mengumumkan penurunan syarat kelayakan bagi program YouTube Partner Program dan membuka metode monetisasi baru bagi kreator yang memiliki audiens dengan followers kecil, termasuk chat berbayar, tip, channel membership, dan fitur belanja.
Berdasarkan kebijakan baru ini, Program YouTube Partner akan terbuka untuk kreator yang memiliki 500 subscriber. Jumlah ini menurun dari peraturan sebelumnya di mana hanya YouTuber dengan 1.000 subscriber lebih yang bisa ikut program tersebut.
Selain itu, YouTube juga menurunkan jumlah watch hours dari yang awalnya 4.000 jam menjadi 3.000 jam saja.
Untuk Shorts sendiri, YouTube juga menurunkan jumlah tayangan dari yang awalnya 10 juta tayangan menjadi 3 juta views saja.
Walaupun persyaratan untuk ikut YouTube Partner Program diturunkan, namun konten kreator dengan audiens yang masih ‘kecil’ harus terus mengembangkan jejak mereka dalam hal mencuankan pendapatan adsense.
Karena persyaratan soal Ads Revenue belum berubah dan akan tetap diberlakukan untuk pembagian pendapatan iklan, termasuk iklan di Shorts.
Cara monetisasi lainnya juga telah dibuka untuk kreator yang lebih luas. Program afiliasi belanja, yang sebelumnya hanya tersedia melalui undangan untuk kreator terpilih, kini sudah tersedia untuk peserta YPP dengan minimal 20.000 subscriber.
MelansirThe Verge , persyaratan ini sudah mulai diluncurkan di Amerika Serikat, Kanada, Taiwan dan Korea Selatan. Kemungkinan kebijakan terbaru untuk program yang sama ini juga akan meluncur di negara-negara lain.
Tak hanya YouTube saja, TikTok juga telah menurunkan syarat bagi kreator yang ingin menghasilkan uang di platform mereka. Awal bulan Juni ini, TikTok mengumumkan bahwa fitur video paywall, Seri, akan tersedia untuk kreator dengan 1000 followers yang memenuhi syarat lain. Sebelumnya, syarat ini diberlakukan untuk mereka yang memiliki 10 ribu followers.