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Belanja Busana Muslim Kini Lebih Mudah Maraknya komunitas-komunitas sertainfluencers hijab di Indonesia menjadi salah satu pendorong yang cukup kuat menyokong kelangsungan komoditasmodest fesyen Tanah Air. Tantangan menciptakan sebuah peron bisnis dengan teknik dan fondasi profesional yang dibangun atas dasar pemikiran kreatif dan permintaan pasar yang tinggi telah diterima oleh Dian Permata, Indira Putri, dan Anis Safira. Hijab Dept kemudian lahir sebagai sebuah ruang ritel bagi para entrepreneur muslimah di industri kreatif fesyen yang menghadirkan beragam variasimodest wear dengan berbagai jenis gaya yang dapat memenuhi kebutuhan fesyen serta hijab setiap wanita.
"Produk-produk pilihan yang tergabung dalam peron yang dihadirkan oleh Hijab Dept merupakan produk hasil kreativitas desainer-desainer lokal yang inovatif serta orisinil," ungkap CEO Hijabdept, Anisa Saffira. Keputusan untuk akhirnya mengembangkan sebuah portal belanjaonline yang dilakukan Hijab Dept dilakukan karenademand market untuk memenuhi kebutuhan berbusana melalui belanjaonline sangat tinggi. Hijabdepte-commerce hadir sebagai upaya mempermudah akses belanja dan meningkatkan intimasi serta interaksi dengan audiensnya serta menyediakan ruang bagi entrepreneurmodest wear meningkatkanawareness brand mereka. Protal yang diberi nama www.hijabdept.com ini juga hadir sebagai tempat di mana penggunanya dapat mengumpulkan inspirasi gaya dan tren fesyen hijab terbaru. Eksistensi Hijabdept yang sudah dikenal satu tahun sebagai muslimcurated department store , menjadikan konsepoffline to online danonline to offline store disambut baik para penikmat fesyen. Di mana pembeli dapat melihat langsung produk, merasakan bahan, dan mencoba dioffline store Hijabdept.
Offline store akan menjadisupport system Hijabdept.com, sehinggaexperience berbelanjaonline dengan kualitas yang baik akan terus menerus menjadi hal yang akan Hijabdept jaga. Dengan desain visual yang elegan,chic , danuser-friendly , peluncuran www.hijabdept.com pada 13 Mei 2017 pukul 12.30 ini diharapkan akan menjadi batu loncatan dalam kelangsungan bisnis dan ekspansi dari Hijabdebt. Trunk fesyen yang turut mempresentasikan tren busana Ramadan kali ini diikuti beberapabrand yang tergabung di Hijab Dept antara lain, AKA, INDIJ, DUA, KAMILA, NAZMI, RUMAH KAMILA, SOL31L, dan SW.SERENE by AKA Atika Mianti melakukan perpaduan ekologi dan kekayaan bumi. Warna adobsi antara langit-bumi-batuan dapat menjadi potret lanskap dengan kesatuan warna yang teduh. Rentang warna tersebut dimunculkan AKA melalui pembaharuan komposisi bahan dan detail. Selalu konsisten menggunakan material dengan campuran katun, tidak mengurangi detail danstatement point yang akan AKA berikan pada setiap produknya. AKA pada koleksi SS17 hadir dengan sentuhan warna yang teduh, siluet yang klasik, dan tetap membawastatement drapery ataupun detil. AKA berusaha untuk ikut serta dalam merayakan keunikan setiap individu wanita dengan cerita yang ada dalam setiap produk yang digunakan.Desainer Indira Putri Didominasi warna-warna natural seperti hitam, putih, abu-abu, beige. Tidak hanya menampilkan koleksi daribrand desainer di Hijabdept, acara ini juga menyajikantalkshow yang terdiri dari tiga pembicara wanita di antaranya Anisa Saffira, Dayu Dara VP GOJEK, dan Lauditta Larissa CEO They Talk About. Di mana dalam pembahasan tersebut mengulas seputar perkembangan dunia bisnis.
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