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Berbisnis di Media Sosial Lebih Mudah Dengan WhatsApp API Qontak Uzone.id - Berkembangnya tren bisnis digital membuat perusahaan mengikuti perkembangan zaman. Salah satu kegiatan yang wajib dilakukan saat ini adalah menggunakan sosial media untuk melakukan aktivitas bisnis seperti pemasaran dan layanan pelanggan.
Data dari Hootsuite mencatat bahwa sekitar 61,8% penduduk Indonesia menggunakan sosial media, dengan penggunaan WhatsApp dan Instagram di posisi tiga teratas sebagai sosial media yang paling banyak digunakan.
Selain potensinya, pemasaran sosial media juga lebih mudah diakses, hemat biaya dan memberikan spektrum yang lebih luas.
Kegiatan layanan pelanggan juga perlahan mulai berpindah dari telepon langsung menjadi menggunakan pesan singkat (chat). Dilansir dari salah satu sumber, milenial lebih suka menggunakan chat untuk berkomunikasi.
“Melihat potensi ini, sosial media telah menjadi bidang baru dalam hal pemasaran dancustomer service ” ujar Brendan, CEO Qontak.
Untuk mempermudah layanan pelanggan dan kegiatan bisnis, diperlukan sistem aplikasi yang dapat mengintegrasikan berbagai media sosial ke dalam satu aplikasi. Sistem ini disebut dengan Omnichannel CRM (Customer Relationship Management ).
Penggunaan Omnichannel juga mendukung kegiatan bisnis di WhatsApp dan Instagram. Qontak merupakan perusahaan Omnichannel dan CRM nomor 1 di Indonesia yang juga merupakan Mitra Bisnis Resmi WhatsApp dan Instagram.
“WhatsApp Business API akan mempermudah perusahaan maupun UKM beralih ke aktivitas bisnis yang digital dan terautomasi,” lanjut Brendan.
Lalu apa saja keuntungan dari WhatsApp Business API?
Miliki WhatsApp multi agen dan atur dengan fituragent routing agar lebih terkoordinasi WhatsApp Blast tanpa takut akun terblokirAuto responder Integrasi dengan sistem CRM yang menyimpanhistory percakapan dengan pelanggan DilengkapiChatbot yang membalas pesan pelanggan secara otomatis Mendapatkan centang hijau WhatsApp sehingga terverifikasi resmi Enkripsiend-to-end yang lebih aman Meningkatkancustomer experience dan kepercayaan pelanggan Lebih dari 1000 bisnis termasuk Ajinomoto, Rumah Sakit Mayapada, Fabelio, iPot Sekuritas, Alodokter sudah mempercayakan bisnisnya pada Qontak.