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BMW Punya Logo Baru, Gak Bakal Muncul di Mobil
Uzone.id - BMW telah meluncurkan logo baru yang mengikuti tren desain dua dimensi (2D). Namun, logo tersebut bukan berarti menggantikan roundel (cakram bundar yang dijadikan simbol) yang terdapat pada mobil-mobil BMW saat ini.
Juru bicara BMW mengatakan bahwa logo 2D terbaru ini cuma untuk komunikasi saja. "Itu (logo) tidak akan dipakai secara fisik pada mobil," BMW, dilansir Motoring Research .
Logo BMW terbaru ini juga ditujukan untukbranding media dan dipakai sebagai tambahan untuk logo BMW yang sudah selama ini.
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Logo 2D terbaru itu dinilai cocok untuk era digital yang "menyampaikan keterbukaan dan kejelasan".
Logo terlihat transparan, menghapus cincin hitam yang mengelilingi huruf "BMW". Menurut pabrikan, ini jadi bukti identitas online dan offline di masa depan.
"Dengan pengekangan visual dan fleksibilitas frafis, kami melengkapi diri kami untuk beragam titik kontak dalam komunikasi di mana BMW akan hadir," kata wakil presiden senior Jens Thiemer.
Transisi ke logo baru akan diterapkan antara sekarang dan akhir Mei 2021.
Semua komunikasi online dan offline akan beralih ke situ, termasuk di pameran dagang, pameran otomotif dan event.
Tahun lalu, Volkswagen juga telah mengungkap desain logo 2D. Pabrikan Jerman itu mengatakan, hal itu membuat komunikasi digital lebih konsisten.
MINI, bagian dari BMW Group, juga telah memperbarui logonya dengan desain 2D.
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