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Daihatsu Gak Bernyali Naikkan Harga Xenia Baru, Takut Konsumen Kabur
Foto: dok. Daihatsu
Uzone.id - Gak cuma Avanza, Xenia yang banderolnya lebih murah pun ternyata gak naik harga dengan tampilan barunya.
Tumben nih, kenapa sih, Daihatsu?
Saat peluncurannya kemarin (14/1) Daihatsu mematok harga Xenia facelift mulai dari Rp 183.350 untuk tipe terendah dan paling mahal dibanderol Rp 228.950 juta.
Yess, harga tersebut sama dengan model sebelumnya.
Baca juga:Harga Avanza Facelift Lebih Murah dari Xpander
"Keputusan untuk tidak menaikan harga karena untuk mengapresiasi loyalitas konsumen," ujar Direktur Marketing Astra Daihatsu Motor, Amelia Tjandra.
Iya sih bu Amel, barangkali udah seharusnya geng Astra gak mematok harga mobil-mobilnya terlalu tinggi seperti yang sudah-sudah.
Kalau dulu Xenia bebas melenggang tanpa persaingan yang berarti, paling hanya Avanza aja, itupun sudah diseting--maksudnya, pertarungan Xenia dengan Avanza sebenernya kayaknya 'sepakbola Gajah' yang sudah diatur hasilnya.
Tapi sekarang kan beda. Lawan berat Xenia gak cuma Avanza. Model-model MPV dari merek lain pun sudah punya tempat di hati masyarakat.
Nah, pertanyaan selanjutnya bu Amel, berarti selama ini ngambil cuan kebanyakan dong bu, kalau ternyata harga Xenia bisa gak naik tuh, padahal ubahannya banyak?
"Caranya, Daihatsu meningkatkan kandungan lokal untuk produk baru kami," jawabnya.
Oooo gitu toh..