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DFSK Cuma Akan Jualan SUV Uzone.id - DFSK Indonesia mencoba menjejakkan kaki pada segmen seksi di Indonesia, SUV.
Modalnya berawal dari suatu SUV murah bermesin turbo dengan kapasitas 7 penumpang, Glory 580.
Sebagai sebuah mobil, DFSK Glory 580 punya semua yang dibutuhkan masyarakat Indonesia kekinian, harganya terjangkau, fiturnya banyak, mesinnya yahud, dan pastinya muat banyak dan bisa diajak kemana aja.
Memang, pertarungan disegmennya Glory 580 super ketat dan DFSK Glory 580 berada di segmen SUV medium.
Di segmen SUV medium DFSK Glory 580 bertemu dengan Mitsubishi Pajero Sport dan Outlander, Toyota Fortuner dan C-HR, Honda CR-V, HR-V 1.8, Nissan X-Trail, Mazda CX-5, Isuzu MUX, Chevrolet Captiva, Hyundai Tucosn serta Santa Fe.
Namun, DFSK mengaku siap bertarung dan konsisten hanya fokus pada SUV, khususnya segmen mediumnya.
"Kami memilih tetap fokus pada segmen SUV medium, dan tidak ada rencana untuk bergeser ke MPV. Memang segmen terbesar ada di MPV, tapi menurut kami tren di Indonesia sudah mulai beralih ke SUV. Lihat saja banyak model yang menyebut dirinya adalah crossover," jelas Franz Wang, Managing Director of Sales Center PT Sokonindo Automobile.
DFSK pun mengincar pangsa pasar segmen SUV medium sampai setidaknya 2 persen.
Berdasarkan data penjualan Gaikondo pada semester I (Januari-Juni) 2018, total penjualan SUV medium di Indonesia mencapai 32.475 unit.
Ambisi DFSK jadi spesialis sebagai pabrikan SUV ini pun bakal semakin diperkuat dengan kehadiran produk baru untuk menemani Glory 580.
Rumor yang sedang kencang berhembus, DFSK Indonesia sedang menyiapkan suatu SUV baru yang lebih murah lagi daripada Glory 580.
Penasaran?