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Disney Berencana Beli Twitter pada 8 tahun lalu - bySuara Walt Disney Co berencana membeli media sosial Twitter, demikian diwartakan
Bloomberg , Senin (26/9/2016). Dalam laporan itu disebutkan bahwa Disney meminta seorang penasehat keuangan untuk melihat kemungkinan pembelian media sosial tersebut.
Menurut
Gizmodo akuisisi oleh Disney "masuk akal" karena beberapa alasan. Pertama, CEO Twitter, Jack Dorsey, adalah salah satu dewan direktur Disney.
Selain itu, Disney adalah salah satu konglomerat media terbesar di dunia yang memiliki ESPN, ABC, dan beberapa media produsen konten lainnya. Membeli Twitter akan memudahkan Disney mengembangkan strategi video streaming, untuk menjangkau audiens yang lebih muda dan besar.
"Twitter bisa memainkan peran sebagai distributor video," kata James Cakmak, analis dari Monness Crespi Hardt & Co - perusahaan keuangan yang bermarkas di New York, AS.
Lebih jauh Cakmak mengatakan Twitter bisa menjadi sarana untuk mengantarkan konten-konten Disney kepada pelanggan yang tak memiliki atau berlangganan layanan televisi kabel.
"Ini akan menjadi platform untuk menjangkau audiens di seluruh dunia," imbuh Cakmak.
Adapun Disney dan Twitter tidak mau mengomentari laporan
Bloomberg tersebut.
Spekulasi tentang penjualan Twitter sendiri kencang berembus beberapa bulan terakhir dan terutama pekan lalu, ketika CNBC melaporkan bahwa Salesforce - sebuah komputasi awan di AS - dan Google tertarik untuk membeli Twitter.
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