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Ferarri Terjun ke Segmen Hibrid Pabrikan supercar Italia, Ferrari kini menjajaki segmen baru melalui Ferrari Roma sports coupe plug-in hybrid. Ferrari selama ini identik dengan dapur pacu berkapasitas besar dan suara mesin meraung-raung. Ferrari Roma yang menjadi pesaing Porsche 911, juga berpeluang menggaet konsumen baru. Pasar yang akan dijajal Ferrari yakni kalangan yang ingin menjajal kemampuansports coupe namun bermesin hybrid yang ramah lingkungan. DilansirAFP , Jumat (15/11), Direktur Komersial Ferrari Enrico Galliera mengatakan bahwa Roma dirancang ntuk orang-orang yang ingin mengendarai mobil sport, atau Ferrari. Sayangnya, mereka takut pada Ferrari dansportscar . Ferrari Roma yang diresmikan pada Kamis (14/11) di Italia, merupakan mobil kelima yang dikenalkan pabrikan berlogo kuda jingkrak itu pada tahun ini. Namun mobil itu menjadi perilisan pertama di bawah rencana bisnis Ferrari dalam lima tahun ke depan, meliputi mobil super berpenggerak listrik dan hybrid. Roma tetap mengusung mesin khas Ferrari yang kuat, yakni mesin V8 3.855cc dengan akselerasi 0-100km/jam hanya membutuhkan 3,4 detik. Transmisi Roma memakai 8-speed DCT gearbox yang serupa dengan Ferrari SF90 Stradale. Yang membedakan dengan Ferrari lainnya adalah tampilan Roma cenderung lebih kalem dengan moncong depan panjang menunduk, lampu tajam ke samping, pilar A lebih rendah, serta bagian belakang yang minimalis. Ferrari Roma akan dikirimkan kepada konsumen pada pertengahan 2020 dengan harga jualoff the road 220 ribu dolar AS yang setara Rp 3,1 miliar.