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Gokil! Reuters Pakai Deepfake untuk Bikin Berita Ilustrasi (Foto: Khalifa University)
Uzone.id - Kantor berita Reuters menggandeng perusahaan rintisan digital Synthesia untuk bereksperimen membuat video berita secara real-time berbekal teknologi semacamdeepfake . Untuk kamu yang belum tahu,deepfake adalah pembuatan citra manusia menggunakan teknologi kecerdasan buatan (AI).
Dalam uji coba tersebut, Reuters membuat berita olahraga secara langsung berdasarkan data dari pertandingan sepak bola. Synthesia dan Reuters menggunakanneural network yang sama dengandeepfake .
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Untuk menghasilkan berita otomatis, mereka terlebih dahulu merekam pembaca berita membacakan berita sesungguhnya. Selanjutnya, AI akan menghasilkan citra sangat mirip dengan pembaca berita. Ai juga bisa secara langsung membuat skrip berdasarkan data yang dia baca dari pertandingan sepak bola.
Eksperimen ini bertujuan untuk menguji apakah memungkinkan, misalnya, Reuters membuat sepuluh sampai 20live streaming berbeda secara bersamaan dan menampilkan “orang” yang sama mengumumkan skor terakhir pertandingan yang berbeda-beda pula. Meski demikian, mereka belum akan menerapkannya dalam waktu dekat.
KepadaThe Next Web , Nick Cohen, Head of Product and Core News Service Reuters, menyatakan, perusahaan telah lama menjadi yang terdepan dalam mengeksplorasi potensi teknologi baru untuk menyampaikan berita.
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“Prototype semacam ini membantu kami untuk memahami bagaimana AI dan media sintetis bisa digabungkan dengan laporan dan fotografi real-time kami untuk membuat produk dan layanan yang sepenuhnya baru,” katanya.
Selain berpotensi positif,deepfake juga berpotensi memicu hal negatif, seperti kontenhoaks . Bayangkan saja, kita bisa membuat video menampilkan figur yang sangat mirip wajah seseorang dan membuatnya mengucapkan hal-hal yang kita mau.