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Google Akuisisi Penyedia GIF Tenor Google mengakuisisi perusahaan penyedia GIF, Tenor. Mesin pencari GIF yang berdiri pada 2014 lalu sempat mengundang kontroversi dan pelarangan oleh Kementerian Komunikasi dan Informatika karena mengandung konten pornografi. Hingga berita ini diturunkan, belum diketahui berapa nilai akuisisi tersebut. Tenor merupakan situs pencarian GIF, baik didesktop maupunmobile . Dilansir dariDigitalTrends , Tenor mengklaim pengguna mereka mencapai 300 juta pengguna dengan pencarian hingga 12 miliar GIF per bulan.
Mitra Tenor pun cukup banyak dan besar seperti WhatsApp, Facebook, Twitter hingga Google.DigitalTrends melihat skala layanan Tenor yang menarik Google untuk membelinya. Dalam blog resmi Google,Director of Engineering Google Imager Cathy Edwards menjelaskan dengan koleksi konten yang beragam, Tenor dapat memunculkan GIF yang sesuai dengan suasana hati. "Tenor akan membantu kami melakukan hal ini dengan lebih efektif di Google Images serta produk lain yang menggunakan GIF, seperti Gboard," ujarnya.
Perusahaan ini menjadi terkenal dengan cara monetisasi konten GIF. Beberapa merek ternama bergabung untuk melakukan monetisasi dalam platform mereka seperti Dunkin Donuts dan Starbucks. CEO Tenor David McIntosh mengungkapkan aksi akusisi ini memungkinkan perusahaan melakukan peningkatan layanan. "Tenor akan terus beroperasi sebagai merek terpisah untuk melayani pelanggan lebih baik, dan saya akan terus memimpin tim Tenor bersama pendiri lainnya, Erick Hachenburg dan Frank Nawabi," jelasnya.
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