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Harga Motor KTM di Bawah Rp 50 Juta Pabrikan sepeda motor asal Austria, KTM, hadir di ajang GIIAS 2016. Misi mereka adalah mengenalkan produk baru kepada konsumen dengan harga yang kompetitif.
“Selama ini selalu soal harga yang dibandingkan dengan merek-merek Jepang. KTM merupakan merek Eropa dengan merek kelas premium, kini kami hadirkan produk dengan harga lebih kompetitif,” ucap Kristianto Gunadi, Presiden Direktur, PT Penta Jaya Laju Motor, distributor tunggal KTM di Indonesia, Senin (16/8/2016).
Produk KTM yang hadir di pameran adalah RC 250 Duke 250, RC 200 dan Duke 200. Harga awal model RC 250 Rp 74,5 juta menjadi Rp 48 juta atau berkurang Rp 26,5 juta. Motor versi street bike, Duke 250 sebelumnya dibanderol harga Rp 69,5 juta menjadi Rp 44 juta.
Begitupun model RC 200 dibanderol Rp 37 juta dan Duke 200 dibanderol Rp 33 juta on the road Jakarta.
Harga motor Eropa ini dapat menjadi sedemikian kompetitif, karena pihak KTM Austria telah bekerja sama dengan Bajaj Auto Limited untuk memasok kebutuhan KTM di Indonesia. Selain itu dari segi strategi, harga ini mampu menambah volume penjualan KTM di tanah air.
Berita Terkait: “Sudah banyak yang melakukan pemesanan sejak pembukaan pameran. Sekitar 40-an unit. Semuanya tertarik dengan model dan merek KTM yang berasal dari Eropa,” ucap salah satu wiraniaga KTM di waktu yang sama.
Penulis: Setyo Adi Nugroho Editor: Azwar Ferdian Copyright Kompas.com