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Ini 5 Merek Ponsel Terlaris di Indonesia pada 8 tahun lalu - byArah
Pengapalan ponsel pintar di Indonesia telah menembus angka 6,5 juta unit sepanjang kuartal triwulan pertama tahun 2016, menurut laporanQuarterly Mobile Phone Tracker milik International Data Corporation (IDC). Capaian tersebut tumbuh 2,7 persen jika dibandingkan tahun lalu, namun turun 22,2 persen dibandingkan kuartal sebelumnya—akhir tahun 2015. “Penjualan para vendor melamban karena dua faktor utama. Pertama, kinerja yang relatif lesu di kuartal akhir tahun lalu mengakibatkan saham ditarik sepanjang kuartal pertama tahun ini. Kedua, tren pasar yang melamban setelah periode Tahun Baru China. Sebab itu, pengiriman ponsel lambat sejak akhir Februari sampai awal Maret,” tutur Reza Haryo, analis pasar senior untuk perangkat client di IDC Indonesia. Samsung masih bertahan sebagai “raja” ponsel pintar di Tanah Air, merengkuh 33 persen pangsa pasar. Menurut Reza, kampanye promosi besar-besaran, penawaran cashback, dan bundel dengan perusahaan telko untuk seri J mereka, berhasil membuat perusahaan Korsel ini tak tergoyahkan. Sementara vendor-vendor dari Tiongkok terus menebar ancaman, di mana pangsa pasarnya terus mekar sampai 23 persen, alias tumbuh 12 persen dari periode yang sama tahun sebelumnya. Oppo salah satu merek vendor Tiongkok yang cukup menonjol, ketika awal tahun ini cukup “mengguncang” pasar dengan ponsel seri F1. Adapun mereka yang penjualannya tak kalah stabil adalah Asus dari Taiwan, yang terus meraup untung berkat penjualan seri Zenfone 2. Khusus penjualan ponsel 4G, IDC mencatat penjualannya hingga 3,3 juta unit, atau mewakili 52% persen total penjualan ponsel sepanjang periode. Ialah Samsung, Lenovo, dan Oppo yang menjadi merek-merek pendorong pertumbuhan pesat penjualan ponsel 4G LTE di se-Nusantara. Berikut lima merek ponsel pintar yang laris di Indonesia, dihitung dari pertumbuhan tahun-ke-tahun pada Q1 2016 dibandingkan Q1 2015, menurut laporan terbaru IDC: Samsung 16% OPPO 187% ASUS 24% Advan -12% Evercoss -15% Others -29% Total 3%