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Kehilangan 9 Juta Pengguna, Justru Twitter Dulang Pemasukan Lebih Twitter telah mengumumkan pendapatan kuartalannya, di mana perusahaan telah kehilangan 9 juta pengguna selama kuartal terakhir namun hal itu justru membuat Twitter mendapat pemasukan hampir 30 persen lebih banyak.
Hal itu dikarenakan Twitter telah membersihkan akun bot dari platformnya, misi yang dijalankan Twitter sejak bulan Juli lalu. Sebelumnya, dengan menggunakan angka Monthly Active User (MAU), Twitter awalnya memiliki 335 juta MAU lalu terjadi penurunan besar menjadi 326 juta.
Namun, penurunan jumlah pengguna tersebut dapat meningkatkan kualitas layanan bagi pengguna dan peningkatan laba bagi Twitter karena berfokus untuk menciptakan "kesehatan platform", di mana para pengiklan juga dapat percaya bahwa mereka membayar untuk menjangkau pengguna nyata. Pada kuartal tiga, Twitter sendiri memperoleh pendapatan mencapai 758 juta dolar Amerika Serikat.
Dilansir dariThe Next Web , para peneliti juga mencatat bahwa antara 9 dan 15 persen basis pengguna Twitter terdiri dari bot pada tahun lalu. Twitter berharap dapat menemukan lebih banyak cara untuk memberantas akun bot di platformnya pada tahun 2019 mendatang.
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