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Ketika #VideotronUngu Berubah Jadi Media Belajar Online
Uzone.id - Netizen sempat dihebohkan oleh hashtag #VideotronUngu. Dalam cuitan netizen di Twitter, terdapat foto yang memperlihatkan videotron yang terletak di wilayah SCBD hanya menampilkan seorang wanita berjilbab dengan latar belakang warna ungu dan angka hitung mundur.
Ternyata ini merupakan kampanye kreatif terbaru dari Zenius Education, platform belajar online. Makanya, ketika Videotron ini mulai dibuka, tampilannya melibatkan beberapa tutor di platform tersebut, yang kemudian mengajak para pejalan kaki di trotoar SCBD untuk berbagi ilmu secara live dari videotron tersebut.
Kampanye unik tersebut bertepatan dengan peluncuran Zenius Live Class. Zenius menghadirkan tutor dari berbagai mata pelajaran untuk memfasilitasi kegiatan belajar mengajar (KBM) secara langsung dengan siswa. Tidak seperti video yang telah direkam sebelumnya, Zenius Live Class merupakan sesi interaktif yang memungkinkan siswa untuk bisa bertanya langsung di tengah-tengah sesi, seperti di sekolah.
Dikatakan Rohan Monga, Chief Executive Officer Zenius Education, pandemi Covid-19 menghadirkan tantangan-tantangan baru di dunia pendidikan, salah satunya adalah karena guru dan murid kini tidak bisa lagi bertatap muka secara langsung.
"Sebagai pionir edukasi teknologi di Indonesia, Zenius berkomitmen untuk membantu kedua belah pihak agar dapat mensukseskan sistem KBM secara online. Dengan menghadirkan pengalaman Live Class, kami berharap para murid bisa lebih terpacu untuk belajar, karena bisa berinteraksi langsung dengan para tutor Zenius dan mendapatkan pengalaman yang mirip seperti sesi belajar di sekolah," kata Rohan, dalam keterangannya, Sabtu, 8 Agustus 2020.
Sejak 2004, kata Rohan, berawal dari bimbingan belajar offline, Zenius kemudian beradaptasi dengan sistem pendidikan di Indonesia hingga kini menghadirkan layanan edukasi virtual yang sangat dibutuhkan di masa modern. Inovasi demi inovasi terus dihadirkan Zenius untuk memajukan teknologi pendidikan virtual di tengah pandemi Covid-19. Sejak bulan Maret 2020, platform edutek ini telah mencatatkan pertumbuhan jumlah pengguna yang amat signifikan, terutama dari daerah-daerah seperti Bangka Belitung (167%), Kalimantan Tengah (110%), dan Papua (108%).
Menurut sebuah studi dari The Learning House di Amerika Serikat, 85% siswa yang telah merasakan pengalaman belajar di kelas dan kelas digital merasa bahwa edukasi online sama bagusnya - atau bahkan lebih baik - dari pengalaman belajar di universitas. Selain itu, studi dari Best Colleges juga menemukan bahwa 95% siswa yang pernah belajar secara online akan merekomendasikannya kepada orang lain. Ini menunjukkan tingkat kepuasan yang tinggi. Bukan tidak mungkin jika suatu saat sistem pendidikan di Indonesia akan menjadi hybrid, yaitu perpaduan antara kegiatan belajar-mengajar offline serta online.