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Kiprah 47 Tahun Ford Fiesta Akan Berakhir 7 Juli 2023 Uzone.id - Selamat tinggal Ford Fiesta. Tepat 7 Juli 2023 nanti, akan menandai berakhirnya perjalanan panjang Ford Fiesta di dunia, setelah 47 tahun berkiprah dan menghasilkan 8 generasi.
Ford Fiesta merupakan salah satu mobil kecil Ford yang populer di dunia. Namun, arah kebijakan perusahaan menuntut mobil-mobil untuk beradaptasi, salah satunya berfokus untuk menuju era kendaraan ramah lingkungan dan lebih elektrik.
Sejak diperkenalkan pada tahun 1976 Ford Fiesta telah menjadi nama besar yang diminati di berbagai belahan dunia, termasuk Eropa. Bahkan, sejak tahun 2009 Ford Fiesta sempat berjaya memuncaki daftar mobil terlaris.
Diungkapkan oleh Martin Sander, General Manager Ford Model E Eropa, Ford memilih untuk fokus pada produksi mobil-mobil listrik, termasuk model SUV yang tak lama lagi akan meluncur.
Jadi nantinya pabrik Ford Fiesta di Cologne Jerman akan dirubah total menjadi pabrik yang memproduksi mobil-mobil berbasis baterai.
Ford tidak hanya menemukan kembali jajaran kendaraannya, tetapi juga menemukan kembali cara memproduksi kendaraannya, karena berusaha menuju netralitas karbon.
"Kami membutuhkan ruang untuk kontruksi dan ingin mengubah pabrik Fiesta sepenuhnya menjadi listrik," katanya, dikutip dari Autocar .
Keputusan untuk menghentikan produksi Fiesta bukanlah keputusan yang mudah. Fiesta telah menghadapi beberapa tantangan belakangan ini, terutama karena pandemi Covid-19 mengganggu rantai pasokan global.
Tak hanya itu saja, kekurangan semikonduktor pada tahun 2022 memaksa Ford untuk menghentikan sementara pesanan Fiesta.
Bersamaan dengan itu, industri otomotif, bersama dengan selera konsumen, mulai lebih condong ke arah crossover dan SUV, yang semakin memperkuat keputusan untuk mempensiunkan Fiesta yang berjenis hacthback dan sedan.