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Lagu Vidi Aldiano - Sheryl Sheinafia - Jevin Julian Usung Format Video Vertikal Sheryl Sheinafia,Vidi Aldiano dan Jevin Julian resmi merilis video klip single kolaborasi mereka berjudul "I Dont Mind". Berbeda sari video klip kebanyakan, mereka mengusung konsep vertikal yang merupakan fitur baru di video berbagi Youtube.
Diakui Vidi Aldiano, pemilihan vertikal pada video klipnya untuk memudahkan pengguna telepon genggam saat menikmati video klip tersebut. Terlebih, lagu itu menyinggung isu tentang media sosial.
"Lagu 'I Dont Mind' ini intinya tentang isu yang ada di sosial media, tentang kayak sosial mediabullying dan segala macam. Karena sosial media juga kebanyakan diakses dari handphone," jelasVidi Aldiano di kawasan Kemang, Jakara Selatan, Jumat (14/9).
"Handphone itu kebanyakan vertikal, jadi kita memang konsepinnya kayak yang masuk akal video klipnya bentuknya vertikal. Jadinya lebih terhubung ke sosial media dansmartphone ," lanjut Vidi Aldiano.
Sheryl menambahkan, dirinya, Vidi dan Jevin sepakat jika lagu dan pesan video klipnya dapat tersampaikan lewat telepon genggam. Sebab, telepon genggam sudah menjadi barang wajib yang selalu dibawa setiap harinya.
"Sebenarnya sih kita merasa bahwa kita ingin angkat isu yang relatable, dan salah satu platform yang sekarang menjadi lahan buat orang berekspresi atau bebas berpendapat itu di sosial. Lewathandphone kita sendiri, kita merasa bisa memberi mereka tanpa harus mereka kayakfull screen terus balikhandphone -nya," ujar Sheryl Sheinafia.
Single kolaborasi Vidi Aldiano, Shery Sheinafia dan Jevin Julian ini sendiri sudah dirilis sejak 5 Agustus lalu. Sementara video klip "I Dont Mind" dirilis besok (16/9), di akun YoutubeVidi Aldiano .
(tov / wida)