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Liburan Jadi Kebutuhan Prioritas bagi Generasi Milenial Gaya hidup generasi milenial menjadi perbincangan masyarakat saat ini karena dianggap mengalami pergeseran.
Mereka yang lahir pada 1980-2000 ini menganggap bahwa liburan menjadi salah satu kebutuhan yang harus diprioritaskan setelah kebutuhan pokok. Anggapan ini diamini oleh Direktur Marketing dan Teknologi lnformasi Garuda lndonesia, Nina Sulistyowati. Fenomena ini pula yang menurutnya menjadi kesempatan bagi maskapainya untuk menjembatani kebutuhan traveling para milenial. "Ya banyak survei yang mengemukakan bahwa ada pergeseran konsumsi milenial. Jadi, kebutuhan traveling meningkat, liburan menjadi salah satu kegiatan yang wajib bagi para milenial," ujar Nina dalam Penandatanganan Kerjasama Garuda Indonesia dan Tourism Australia di Jakarta, Jumat (3/11/2017). Selain kebutuhan akan traveling yang meningkat, sambung dia, generasi milenial juga cenderung menyukai paket liburan yang sudah termasuk tiket pesawat dan hotel. Selain lebih praktis, penawaran paket liburan ini juga cenderung lebih murah ketimbang harus memesannya secara terpisah. "Melihat peluang ini kita juga punya programAyo Liburan yang bekerja sama dengan pihak hotel dan perbankan seperti paket liburan ke Banyuwangi dan Pulau Komodo. Ke depannya akan kita perbanyak paket-paket liburan seperti ini," tutup Nina.