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Logo Baru Honda Mobil untuk Bedakan Produk Elektrifikasi Uzone.id - Honda meluncurkan logo 'H' baru yang akan digunakan secara eksklusif untuk mobil listriknya. Mobil listrik yang dipamerkan di ajangCES 2024 di Las Vegas, Nevada, Amerika Serikat sudah menggunakan logo baru ini.
Logo baruHonda disematkan di lini produk konsep terbarunya yakni dinamakan dengan Honda 0 Series. Terdapat dua produk yang kabarnya bakal diluncurkan secara global mulai tahun 2026.
Logo terbaru 'H' milik Honda sebenarnya memiliki sejarah panjang sejak mulai berdiri pada 1981. Sebagai bentuk peringatan terhadap pengembangan generasimobil listrik berikutnya, Honda memutuskan untuk merancang logo 'H' baru yang mewakili kendaraan Honda.
Dari siaran resminya, logo terbaru 'H' Honda ini mencerminkan tekad dalam mengejar transpormasi, mencermati sikap perusahaan melampaui sejarah dan terus menerima tantangan serta mencapai kemajuan baru.
Desain logo tersebut mirip dengan dua tangan yang terbentang, hal ini mencerminkan komitmen Honda untuk meningkatkan potensi mobilitas dengan sepenuh hati melayani kebutuhan pengguna kendaraan listrik Honda.
"Logo baru ini akan mulai digunakan pada Honda 0 series yang merupakan rangkaian EV Honda terbaru yang melambangkan transformasi Honda sesuai dengan slogan merek global dan kebijakan elektrifikasi," sebut rilis Honda.
Sekaligus peluncuran logo baru, Honda memiliki target sendiri untuk menerapkan elektrifikasi yaitu semua produk dan kegiatan perusahaan mencapai netralitas karbon pada tahun 2050.
Untuk mencapai tujuan tersebut, Honda memiliki target untuk meningkatkan rasio penjualan produk EV dan FCEV menjadi 100 persen secara global di tahun 2040 mendatang.
Perubahan ini bukan baru dilakukan di CES 2024 saja, tetapi juga sudah pernah dilakukan sejak Japan Mobility Show 2023 kemarin.
Dalam ajang tersebut Honda telah menjalankan bisnisnya dengan slogan The Power of Dreams - How we move you. Slogan ini ingin menyampaikan pesan Honda akan menciptakan produk dan layanan mobilitas yang memungkinkan orang melampaui berbagai kendala seperti waktu dan tempat dan memperluas kemampuan dan peluang mereka.