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Mitsubishi Khawatirkan Avanza Mulai Agustus 2017 ini Mitsubishi akan meluncurkan XM Concept di ajang GIIAS. Konsumen yang tertarik bahkan sudah bisa melakukan pemesanan dan jadwal produksi dimulai satu bulan setelahnya.
XM Concept itu menjadi model pertama Mitsubishi disegmen kendaraan multi guna bawah (low multi purpose vehicle/LMPV), yang cukup besar di Indonesia.
Kompetitor terberatnya diakui Osamu Iwaba, Sales and Marketing Director PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), yaitu Toyota Avanza.
"Toyota sebagai kompetitor terbesar dengan pangsa pasar 40 persen di segmen itu," kata Iwaba di Medan, Sumatera Barat, Rabu (17/5/2017).
Berita Terkait:
Setelah Avanza, Iwaba menjelaskan posisi selanjutnya dihuni Honda Mobilio, dan terakhir Suzukio Ertiga. Lantas, Mitsubishi mau menempatkan posisi di mana?
"Kami selalu melihat dinamika pasar terutama disegmen ini. Intinya kami akan menyasar pangsa pasar yang dapat dikomparasikan dengan kompetitor," ujar pria asal Jepang itu.