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Mobil-Mobil Sultan Siap Diluncurkan Pekan Ini di Indonesia Uzone.id - Indonesia memang gudangnya para sultan, dan kebanyakan pun suka membeli mobil-mobil mewah. Tak heran, segmen mobil premium di Tanah Air tetap bergairah di tengah kondisi apapun.
Setelah menorehkan performa penjualan yang positif pada 2022, para pabrikan mobil mewah telah menyiapkan strategi akselerasi pada tahun ini. Salah satunya dengan meluncurkan model terbaru secara lebih agresif.
Segmen pasar mobil premium yang diisi oleh merek Mercedes Benz, BMW, Lexus dan Audi. Sepanjang tahun lalu, keempat merek ini menerakan penjualan 7.260 unit.
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Penjualan di segmen mobil premiun tersebut meningkat meningkat 28 persen dibandingkan dengan capaian pada tahun sebelumnya 5.664 unit. Pada saat yang sama, pasar otomotif secara nasional hanya sekitar 17,4 persen menjadi 1.013.582 unit.
Gaikindo merespon hal tersebut dengan memberikan ‘panggung’ bagi para pabrikan mobil premium untuk menampilkan mobil-mobil unggulannya di Gaikindo Jakarta Auto Week 2023.
Mobil-mobil premium apa saja yang kira-kira ada di sana? brand mobil premium yang sudah tercatat akan hadir di GJAW 2023 antara lain Mercedes-Benz, Lexus, BMW M dan Porsche.
Lexus diprediksi bakal meluncurkan mobil listrik Lexus RZ untuk pasar Indonesia, pun begitu dengan Porsche yang juga akan membawa varian mobil listriknya, termasuk BMW dan Mercedes-Benz.
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Sejumlah pabrikan mobil premium tersebut juga akan menjanjikan ragam promo dan program khusus untuk memanjakan calon pembeli agar bisa menikmati momen liburan hari raya dengan mobil barunya.
“Hadirnya merek-merek premium di GJAW, menunjukkan bahwa kebutuhan akan merek-merek premium memang ada dan para pelaku memutuskan untuk memperkenalkan produk unggulannya di pameran ini. Dan hal ini tentu menunjukkan posisi penting GJAW, bukan hanya untuk eksistensi merek, namun juga untuk mendorong penjualan,” ujar Kukuh Kumara, Sekretaris Umum Gaikindo.
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