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Motor Royal Enfield Hadir di Festival Wheels and Waves 2017 Royal Enfield,brand sepeda motor tertua di dunia yang diproduksi secara berkelanjutan, meluncurkan dua hasil kustomisasi motor terbarunya yang dimodifikasi dalam Festival Wheels and Waves, edisi kelima. Gelaran acara selancar dan sepeda motor ternama di Eropa itu tahun ini berlangsung pada 14-18 Juni 2017 di Biarritz, Prancis.
Tahun ini, Royal Enfield berpartisipasi dalam acara ini untuk ketiga kalinya, menampilkan dua kreasi modifikasi motor yang eksklusif, yakni Surf Racer dan Gentleman Brat, bersama dengan jajaran sepeda motor dangear lainnya.
Festival Wheels and Waves adalah sebuah acara yang menjadi titik temu bagi segala hal seputar sepeda motor,hipsters, kustom atau modifikasi kendaraan, komunitas, dan olahraga selancar, dengan partisipasi lebih dari 15 ribu pengunjung selama lima hari di empat lokasi. Selama bertahun-tahun, festival ini telah menjadi jembatan yang menghubungkan dunia sepeda motor dengan budayaskate dansurfing, melalui filosofi musik danstyle. Dalam Wheels and Waves 2017, Royal Enfield meluncurkan motor kustom terbarunya yang dimodifikasi bekerja sama dengan SinrojaMotorcycles, yang berbasis di Leicester, Inggris. Sepeda motor Royal Enfield sejak lama telah menjadi sebuah "kanvas" favorit untuk melakukan modifikasi sekaligus menjadi arena menarik bagi paracustom builders untuk mengekspresikan diri.
Selama beberapa dekade, desain serta kerangka sepeda motor yang sederhana telah menginspirasi para seniman kustom motor dalam mengeksplorasi batas kreativitas mereka. Hal ini terus melekat sebagai filosofibrand sepeda motor ini untuk menjadi arena berekspresi bagi pemotor, memungkinkan mereka mengeksplorasi diri secara unik. International Business Head Royal Enfield, Arun Gopal, menjelaskan sepeda motor Royal Enfield telah menjadi media ekspresi diri bagi para pemotor dancustom builders di seluruh dunia. Saat ini, telah tercipta sebuah ekosistem yang lebih besar bagi pemotor dan Royal Enfield ingin berusaha menjadi jantung dari ekosistem ini.
"Sementara di sisi lain, sepeda motor kami memungkinkan pengendara untuk mengeksplorasi medan di sekitar mereka dalam sebuah perjalananself-discovery, kesederhanaan sepeda motor kami pun menjadi arena menarik bagi para penyuka Royal Enfield untuk dapat mengulik mesin secara langsung, sehingga dapat membuat mereka mengekspresikan diri secara unik," ujar Gopal melalui siaran persnya, Jumat (23/6).