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Nasib Honda Genio, Akankah Jadi Skutik Entry Level yang Terlupakan? Uzone.id - Honda Genio adalah sebuah produk skutik entry level yang menjadi pioneer dalam menggunakan rangka enhanced Smart Architecture Frame (eSAF). Rangka tersebut kemudian diturunkan kepada saudara di kelas entry levelnya yakni Honda BeAT dan Scoopy.
Namun, di tahun 2024 iniHonda BeAT dan Scoopy telah mendapatkan generasi barunya. Sementara Genio, masih bertahan sejak generasi pertamanya diluncurkan di tahun 2019 silam.
Apakah HondaGenio akan menjadi skutik entry level yang terlupakan?
Octavianus Dwi Putro selaku Marketing Director PT Astra Honda Motor (AHM) mengaku pihaknya belum bisa mempublikasikan nasib dari Honda Genio. Octa, sapaan akrabnya, hanya bisa mengatakan untuk penggemar Genio agar menunggu pengembangan AHM ke depan.
"Kita belum bisadeclare tapi jangan khawatir kami akan berdiskusi apa yang menjadi kebutuhan konsumen. Ditunggu saja apa yang menjadi pengembangan AHM ke depan," ujar Octa, di Jawa Barat, Selasa (5/11).
Hal yang sama juga pernah ditanyakan oleh Uzone.id kepada AHM pada saat peluncuran All New BeAT di pertengahan 2024 kemarin. Kala itu, Octa menyebutkan Genio baru hanya masalah waktu yang tepat saja.
"Bagi AHM, kami mencoba mengikuti perkembangan yang ada. Sehingga ini hanya timing saja," ungkapnya pada Juni 2024 lalu.
Perlu diketahui, setelah Genio sukses dipasarkan dengan rangka eSAF, teknologi tersebut ditularkan kepada produk yang lain. Seperti di tahun 2020 awal Honda BeAT dengan rangkaeSAF pun meluncur, diikuti dengan Honda Scoopy menjelang akhir tahun 2020.
Sehingga hadirnya generasi terbaru Honda BeAT dan Scoopy dibandingkan Genio yang muncul lebih awal dengan rangka eSAF menjadi tanda tanya besar. Apakah Genio kurang laku di pasar Indonesia?
Jika dilihat dari data penjualannya, Honda BeAT di Indonesia memang berkontribusi sangat tinggi. Pasalnya, motor matic entry level itu menyumbang sepertiga penjualan AHM di tahun 2023 kemarin.
AHM memang mengakui Honda BeAT dan Scoopy masuk ke dalam 3 produk dengan penjualan terbesar di Indonesia. Sehingga pengembangan produk pun dilakukan sesuai dengan kebutuhan konsumen.
Jika demikian, apakah Honda Genio akan menjadi skutik entry level yang terlupakan?
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