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New Honda Scoopy Meluncur, Harga Tetap Stabil? Uzone.id - New Honda Scoopy telah resmi meluncur untuk konsumen Indonesia di Cikarang, Jawa Barat, Selasa (5/11). Skutik retro penuh gaya ini tidak mengalami kenaikan harga meskipun mendapatkan pembaruan, apa alasannya?
Thomas Wijaya selaku Vice President Director PT AstraHonda Motor (AHM) mengatakan pihaknya ingin memberikan nilai terbaik untuk konsumen Scoopy. Menurutnya, terdapat banyak faktor yang menentukan harga dari sebuah produk.
"Tentu kita pengen memberikanvalue yang terbaik lah buat konsumen. Memang kita desainnyatotally baru, ada penambahan feature, tapi kan tadi, dalam menentukan harga banyak faktor," ujar Thomas.
"Kita ingin konsumen itu punya totalvalue yang baik, mereka punyaaffordability yang baik, sehingga mereka bisa memakai motor itu untuk gaya, tapi juga untuk mobilitas sehari-hari," lanjutnya.
Thomas menjelaskan, saat ini HondaScoopy telah berkontribusi terhadap 20 persen penjualan AHM di Indonesia. Bahkan Scoopy masuk ke dalam produk dengan penjualan ketiga terbesar di jajaran motor Honda.
"Bagus kontribusi buat kita di atas 20 persen total, jadi hampir kurang lebih 1 juta (unit) lah ya. Pokoknya ya tiga besar, ada BeAT, ada Vario, ada Scoopy," ungkap Thomas.
Menurut Thomas, pasar skutik retro memang memiliki keunikan tersendiri. Terlebih Thomas mengklaim, Honda Scoopy menjaditrendsetter pasar skutik retro di Indonesia.
"Jadi ya kita ngeliat ya Scoopy initrendsetter lah, kita nggak lihat seperti apa, tapi kita yakin bahwa Scoopy initrendsetter buatmarket retro, unik, danfashionable ," pungkasnya.
Perlu diketahui, New Honda Scoopy ditawarkan dalam 4 varian. Dua varian pertama yakni Fashion dan Energetic dibanderol dengan harga Rp22,5 jutaan.
Sementara itu dua varian lainnya yakni Stylish dan Prestige dibanderol dengan harga Rp23,3 jutaan. Dua harga tersebut merupakan patokan untuk on the road Jakarta.