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Oki Setiana Dewi Ekspansi ke Malaysia Oki Setiana Dewi (28) tengah membesarkan dua lini busana, Oki Setiana Dewi Bridal dan OSD. Setiap tahun, dua lini busana itu rutin merilis koleksi terbaru.
Di ajang Indonesia Fashion Week 2017 yang berlangsung 1-5 Februari kemarin misalnya, Oki memperkenalkan 20 koleksi warna pastel dari bahan sifon, cerruti, dan organdi. Tiga jenis kain ini memberi kesan ringan, melayang, sekaligus elegan bagi pemakainya.
Tantangan merancang busana muslim dengan jilbab menjulur menutupi dada hingga perut – ciri khas rancangan Oki – adalah menjaga agar baju yang dipakai tak terkesan menumpuk dan monoton.
Kalau warna terkesan menumpuk, pemakainya tampak menggelembung. Karenanya, bintang film Ketika Cinta Bertasbih itu menyukai warna pastel yang aman.
Respons pasar terhadap warna-warna yang direkomendasikan Oki sangat bagus. Tidak hanya disambut hangat di Indonesia, rancangan Oki belakangan diminati pasar luar negeri. Pada 26 Februari nanti, Oki berekspansi ke Malaysia. Butiknya dibangun di Bandar Baru Bangi, Malaysia.
Oki Setiana Dewi Ekspansi ke Malaysia (Seno/tabloidbintang.com)
“Publik Malaysia mengenal saya. Ketika dikenal orang, saya lebih mudah memperkenalkan produk kepada mereka. Banyak permintaan dari Malaysia via online. Makanya, saya menyapa mereka lewat butik fisik,” terang Oki Setiana Dewi di Jakarta, pekan lalu.
Koleksi untuk Malaysia disediakan lewat dua metode. Pertama, memasok koleksi busana muslim dari Indonesia. Kedua, merancang busana muslim sesuai selera pasar negeri jiran.
Masyarakat Malaysia senang memakai baju-baju two piece, khususnya model baju kurung, dengan motif bunga-bunga berukuran besar.
(wyn/gur)