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OPPO Reno6 Dijual Perdana, 56 Persen Suka Aurora
Uzone.id - OPPO Reno6 telah resmi diperkenalkan pada 15 Juli 2021 kemarin, perangkat dengan fitur Bokeh Flare Potrait ini telah memulai penjualan perdananya hari ini. Produsen smartphone asal China itu mengklaim jika banyak pengguna muda yang suka dengan warna perangkat tersebut.
Menurut PR Manager OPPO Indonesia, Aryo Meidianto, OPPO Reno6 mendapatkan respons yang cukup baik, terutama di kalangan anak muda. Dua warna yang diusung perangkat tersebut menjadi favorit mereka, termasuk tentunya fitur Bokeh Flare Portrait yang sangat unik.
"Warna Aurora sebagai warna yang dapat selalu berubah, nyatanya tetap menjadi faforit pengguna dengan persentase 56 persen pada masa pemesanan, sementara 44 persen memilih Stellar Back sebagai warna faforit mereka, terutama untuk konsumen pria,” tutur Aryo, dalam keterangan resminya, Jumat, 23 Juli 2021.
Kontribusi penjualan OPPO Reno6 terbesar kali ini dapat dilihat melalui jaringan penjualan luring, terutama melalui toko-toko yang menjual smartphone OPPO di seluruh Indonesia, kemudian disusul oleh peritel modern, OPPO Store dan dari penjualan daring pada jaringan e-dagang terkemuka di Indonesia.
Survei internal terhadap konsumen yang dilakukan OPPO ketika masa pemesanan, didapat beberapa alasan konsumen memilih perangkat Reno6. Yang menjadi pertimbangan terbesar membeli perangkat ini adalah kehadiran fitur Bokeh Flare Potrait Video yang menarik konsumen terutama berhubungan dengan kegiatan mereka dalam membuat video pendek. Kemudian, kapabilitas perangkat dalam menyajikan kenyamanan game melalui beberapa fitur menarik yang turut disertai baterai tahan lama dan pengisian daya cepat 50W menjadikan alasan terkuat kedua, terutama untuk pengguna yang banyak beraktivitas dalam game online.
Sementara, faktor desain juga menjadi perhatian konsumen, terlebih pada kehadiran warna Aurora yang dapat menampilkan warna yang dapat selalu berubah, ditambah penampang belakang yang bebas sidik jari.
OPPO menawarkan berbagai program pembiayaan pada penjualan perdana perangkat ini seperti cicilan 0 persen dan bebas biaya admin dari Home Credit Indonesia dan kreditPlus, gratis biaya admin dan cashback Rp200 ribu cicilan pertama dari AEON Fast dan gratis biaya admin serta gratis cicilan pertama dari Payku.
Selain itu OPPO juga melakukan bundling perangkat Reno6 dengan perangkat IoT dimana pengguna bisa mendapatkan cashback 100 ribu rupiah untuk pembelian OPPO Reno6 dengan Enco Buds atau Enco Air. Seluruh program ini berlangsung mulai 23 Juli hingga 31 Agustus 2021.