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Pengiriman Ponsel Pintar di Q3 2020 Tumbuh 32 Persen Ilustrasi (Foto: Dok Realme)
Uzone.id - Menurut penelitian terbaru dari Counterpoint, pengiriman smartphone global pada Q3 2020 tumbuh sebesar 32 persenQuarter-on-Quarter (QoQ), walaupun mengalami penurunan sebesar 4 persenyear-over-year (YoY) menjadi sekitar 380 juta unit. Beberapa merek teratas seperti Huawei, Apple, OPPO, Vivo, dan LG juga mengalami penurunan YoY di Q3, di mana sebagian besar dipengaruhi oleh pandemi COVID-19 yang masih berkepanjangan, dan berakibat pada melambatnya ekonomi global. Namun, ada beberapa merek yang mampu melawan tren pasar global, salah satu diantaranya adalah Realme. Merek ini mencatatkan pertumbuhan 45 persen YoY dan pertumbuhan QoQ sebesar 132 persen. Dalam periode tersebut, Realme secara kumulatif telah mengirimkan lebih dari 50 juta smartphone pada akhir Q3 2020.
Di Indonesia, Realme memasuki pasar Asia Tenggara (SEA) pada Q4 2018 dan pertumbuhannya sebesar 196 persen YoY dan 47 persen QoQ. Di Indonesia misalnya, berdasarkan laporan riset smartphone dari Canalyst realme mencatatkan pertumbuhan hingga 15 persen di Q3-2020. Laporan tersebut juga mencatat bahwa Realme menjadi salah satu dari dua merek smartphone yang mengalami pertumbuhan positif sepanjang Q3-2020 dan meraih 14 persen pangsa pasar. Tercatat sejak kuartal pertama tahun 2019 hingga kuartal ketiga tahun 2020, Realme telah mengalami peningkatan pangsa pasar dari 1.4 persen hingga menjadi 14 persen.