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Penjualan LCGC Daihatsu Gila-gilaan Uzone.id - Situasi Indonesia yang makin menjauh dari Pandemi Covid-19 berimbas pada penjualan brand Daihatsu makin moncer di bulan April 2022.
Daihatsu melaporkan penjualan di Q2 atau periode Januari – April 2022 dengan capaian positif. Hal tersebut dibuktikan dengan kenaikan penjualan ritel Daihatsu menjadi 62.347 unit, atau naik sebesar 41,8 persen dibandingkan periode yang sama tahun 2021 lalu sebanyak 43.983 unit.
Secara berturut-turut, penjualan Daihatsu selama 4 bulanan didominasi oleh top 3 model, mulai dari Sigra sebanyak 15.748 unit, atau berkontribusi 25,3 persen; disusul Gran Max PU (Pick Up) sebanyak 13.812 unit (22,2 persen); dan Xenia dengan raihan 8.422 unit (13,5 persen).
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Bila membandingkan penjualan per-model pada periode 4 bulanan (Januari – April) antara tahun 2022 VS 2021, top 3 kenaikan penjualan tertinggi pada model Daihatsu secara berturut-turut ada pada Xenia yang mengalami kenaikan signifikan sebesar 173,2 persen, atau lebih dari 2,5 kali lipat menjadi 8.422 unit dari sebelumnya 3.083 unit.
Disusul Sigra naik 49,6 persen menjadi 15.748 unit; dan Gran Max MB (Mini Bus) 26,7 persen menjadi 5.160 unit.
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“Daihatsu bersyukur dapat mengawali penjualan Kuartal II 2022 dengan raihan positif yang semakin mendekati level normal seperti pada sebelum pandemi Covid-19. Semoga capaian baik ini dapat terus berlangsung, dan terus meningkat dibandingkan tahun sebelumnya” ujar Hendrayadi Lastiyoso, Marketing & Customer Relations Division Head PT Astra International Daihatsu Sales Operation (AI-DSO), dalam siaran pers kepadaUzone.id , Selasa (17/5/2022).
Penjualan Daihatsu (Januari - April 2022
Line Up Retail Sales Whole Sales Unit Kontribusi (Persen) Unit Kontribusi (Persen) Sigra
15.748 25,3 13.950 21,0 Gran Max (PU)
13.812 22,2 15.456 23,3 Xenia
8.422 13,5 11.179 16,8 Ayla
6.891 11,1 5.689 8,6 Terios
6.805 10,9 10.762 16,2 Gran Max (MB)
5.160 8,3 5.136 7,7 Rocky
4.381 7,0 3.085 4,6 Luxio & Sirion
1.128 1,8 1.180 1,8 Total
62.347 100 66.437 100