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Ponsel Oppo Laris Manis di Indonesia, Reno11 Series Terfavorit Uzone.id - Oppo jadi mereksmartphone paling disukai oleh masyarakat Indonesia pada awal tahun 2024. Kesimpulan ini berdasarkan survei yang dirilis perusahaan riset data Statista bertajuk ‘ Market Share of Leading Mobile Vendors Across Indonesia as of January 2024 ’.
Statista mencatat, Oppo menduduki posisi pertama dalam pangsa pasar smartphone di Indonesia dengan total market share 17,99 persen. Raihan tersebut jauh lebih tinggi dari merek lainnya yang berada di bawah 17,5 persen pada periode yang sama.
Lewat keterangan resmi yang diterima Uzone.id , Oppo menyebut bahwa Reno11 danReno11 Pro menjadi perangkat yang mendongkrak penjualan di awal tahun.
Kemunculan Oppo Reno11 dan Reno11 Pro di pasaran menawarkan pengalaman maksimal kepada penggunanya.
Ragam kelebihan diusung keduanya, seperti konfigurasi kamera utama 50 MP berkualitas tinggi yang didukung optical image stabilization (OIS), sistem operasi terbaru berbasis Android 14, sampai rangkaian fitur kecerdasan buatan (AI).
“Kami sangat bangga atas pencapaian ini dan ingin mengucapkan terima kasih kepada seluruh konsumen setia Oppo di Indonesia atas kepercayaannya,” ujar Patrick Owen, CMO OPPO Indonesia.
Lebih lanjut Patrick menyatakan, “Oppo juga menjadi market share posisi pertama di kuartal 1 2022 , kuartal 1 2023, dan sekarang di awal tahun 2024. Hal ini menunjukkan bahwa Oppo terus berkembang dan berinovasi untuk menghadirkan produk-produk inovatif dan berkualitas tinggi untuk memenuhi kebutuhan konsumen Indonesia yang terus berkembang.”
Keberhasilan Oppo di awal tahun ini tak terlepas dari strategi perusahaan untuk menjalin komunikasi dan membangun hubungan yang erat dengan konsumen melalui berbagai platform online dan offline.
Kedekatan dan empati ini memungkinkan Oppo untuk memahami aspirasi dan kebutuhan konsumen secara lebih baik, sehingga dapat menghadirkan produk dan layanan yang tepat sasaran.
Oppo memproyeksikan, ke depannya Reno11 Series, termasuk Reno11, Reno11 Pro, dan seri terbaru Reno11 F akan mengangkat market share Oppo di Indonesia dan dapat mengantarkan ke posisi puncak sebagai merek smartphone terfavorit di tahun 2024.
“Lebih dari sekadar pemimpin pasar, Oppo ingin menjadi sahabat bagi para penggunanya. Kegigihan Oppo dalam memahami dan melayani konsumen menjadi kunci utama dalam mengantarkan Oppo ke puncak market share di Januari 2024,” tutup Patrick.