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Presentasi Koleksi Perdana Alexa Chung Ceria hanyalah satu dari banyak kata sifat yang tepat untuk mendeksripsikan Alexa Chung. Hal ini pun terlihat pada peluncuran koleksi perdana dari label yang mengusung nama yang sama dengan sang perancang.
Rangkai koleksi busana siap pakai yang terinspirasi dari gayamod ala anak muda di era 60-an ini dianggap berhasil dalam memproyeksikan refleksi kepribadian presenter asal Inggris tersebut.
Selain itu, nuansa romantis juga terlihat lewat pengunaan elemen ruffles, motif floral, serta palet pastel pada sejumlah tampilan.
Uniknya, presentasi ini mengambil tempat di dalam sebuah gereja yaitu Danish Church of Saint Katherine.
Koleksi perdana dari Alexa Chung kini tersedia secaraonline dan diconcept store layaknya Colette Paris dan mytheresa.com.