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Ratu Belanda Puji Gojek dalam Pidato KTT G20 Foto: Kantor Pusat Gojek/Dok. Uzone.id
Uzone.id - Pertemuan KTT G20 di Roma, Italia pada akhir Oktober 2021 lalu dihadiri pemimpin dari berbagai negara. Dari berbagai bahasan yang disampaikan, hal yang menarik terjadi saat Ratu Belanda, Máxima Zorreguieta Cerruti tengah menyampaikan pidatonya.
Dalam pidatonya, Ratu Belanda sekaligus Advokat Khusus Sekretaris Jenderal PBB untuk Keuangan Inklusif memberikan apresiasi terhadap salah satu startup Indonesia, Gojek.
“Salah satu dari banyak contoh inspiratif yang saya lihat adalah di Indonesia. Namanya Gojek,” kata Ratu Maxima, dikutip dari Pidato nya.
Selanjutnya, dia menjelaskan mengenai peran Gojek dalam membantu bisnis-bisnis kecil dalam menggunakan ekosistem digital untuk mengembangkan bisnis mereka.
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“Gojek adalah sebuah aplikasi transportasi online yang menggunakan ekosistem digitalnya untuk membantu usaha-usaha kecil dalam mendigitalkan manajemen inventaris, pemasaran, pembayaran, kredit, dan penjualan mereka,” tambahnya.
Maxima menyebutkan dengan ekosistem digital tersebut, bisnis UKM dapat terhubung ke dunia yang lebih luas dan besar.
“Banyak dari mereka membuat lompatan ke depan dan memperluas bisnis mereka di luar kehadiran fisik mereka,” lanjutnya.
Sebelumnya, Ratu Maxima membahas mengenai tantangan bagi ekonomi maju dan ekonomi berkembang. Tantangan ini termasuk bisnis UKM yang tertinggal dalam adopsi teknologi digital.
Baca juga:Gojek Gandeng Gogoro Uji Coba 250 Motor Listrik, Simak 5 Faktanya!
Dengan digitalisasi, kegiatan bisnis dapat berjalan lebih efisien dan membantu mereka mengatasi masalah kekurangan tenaga kerja.
Hal inilah yang berhasil diterapkan oleh Gojek untuk membantu pelaku UMKM di Indonesia dalam mengembangkan bisnis mereka ke dalam dunia digital.