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Resmi! Nama Brand Mi Mati, Ini Alasan Xiaomi Logo Mi (Foto: ist)
Uzone.id - Xiaomi memastikan bahwa perusahaanya akan menghapus brand produk Mi secara bertahap. Bahkan, semuanya dilakukan dalam waktu dekat. “Mulai Q3 2021, seri produk Xiaomi 'Mi' akan diganti namanya menjadi 'Xiaomi,'” kata juru bicara Xiaomi, kepada Uzone.id, Rabu, 25 Agustus 2021 Bahkan, semua produk, termasuk smartphone andalan seperti Mi 11 tahun ini malah hanya akan mengusung nama Xiaomi saja nantinya. Ponsel seperti Mi 11 sudah disebut Xiaomi 11 di China.
Baca juga:Xiaomi Setop Penjualan Redmi Note 10 “Perubahan ini akan menyatukan kehadiran merek global kami dan menutup kesenjangan persepsi antara merek dan produknya. Perubahan ini mungkin memerlukan waktu untuk diterapkan di semua wilayah,” ungkap pihak Xiaomi, saat ditanya alasannya.
Xiaomi mengatakan bahwa mereka akan tetap mempertahankan merek Redmi, yang berarti bahwa produk Xiaomi kelas atas akan membentuk garis yang berbeda di samping produk Redmi. Produk dengan merek ‘Xiaomi’ nantinya akan mewakili puncak teknologi dan menawarkan pengalaman premium.
Baca juga: Spesifikasi Dewa Xiaomi Mi 12
Sementara produk Redmi membawa inovasi besar pada titik harga yang lebih terjangkau dan ditujukan untuk audiens yang lebih muda.
“Diferensiasi ini juga terlihat pada penulisan logo kami yang sudah diperbarui. Logo Xiaomi dan Redmi akan diwakili oleh logo merek induk. Ke depannya, sistem penamaan seri Xiaomi dan Redmi juga akan berlaku pada produk-produk ekosistem dan IoT yang kami rilis,” kata juru bicara tersebut. Meskipun demikian logo merek Mi akan terus digunakan di toko Mi Home Xiaomi untuk saat ini. Merek Mi sebagian besar digunakan di pasar di luar China, mungkin karena alasan cara membaca dan pengucapan. Tapi Xiaomi jelas percaya bahwa nama perusahaannya sekarang cukup dikenal dan mewakili produknya dengan lebih baik.