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Sama-sama Rangkul Anak Muda, Apa Beda Vivo Z1 Pro dan S1? Vivo Mobile Indonesia berencana merilis ponsel anyarnya, Vivo Z1 Pro pada pekan depan. Nantinya, ponsel ini bakal menyasar kalangan muda di Tanah Air.
Akan tetapi, mereka baru saja memperkenalkan Vivo S1 pada bulan lalu dan membidik target pasar yang sama. Lantas, di mana beda Vivo Z1 Pro dan Vivo S1?
Menurut PR Manager Vivo Mobile Indonesia Tyas K. Rarasmurti, riset internal mereka menyimpulkan bahwa segmen anak muda di Indonesia memiliki rentang umur yang cukup luas, dengan kebutuhan ponsel beragam.
"Milenial kita kan macam-macam. Ada anak muda yang suka fashion, membaca buku, travelling, dan lain-lain. Vivo menyediakan banyak pilihan dan berharap dapat mengisi setiap segmentasi anak muda, sesuai kebutuhan mereka," kata Tyas di kawasan Menteng, Jakarta Pusat, Kamis (1/8/2019).
Jika diteliti lebih jauh, beda Vivo Z1 Pro dan Vivo S1 bisa dilihat dari fitur yang difokuskan pada kedua perangkat.
Tyas menyebut, Vivo S1 menyasar anak muda yang hobi fotografi sebab ponsel tersebut punya kamera yang oke. Sedangkan, Vivo Z1 Pro lebih mengedepankan daya tahan baterai dengan peningkatan pada performa gaming.
"Ada segmen yang menginginkan perangkat dengan performa tangguh, bisa memainkan game di mana-mana. Nah, inilah yang diisi oleh Z1 Pro," lanjut Tyas.
Vivo S1. [Suara.com/Tivan Rahmat] Untuk saat ini, Tyas belum bisa mengungkap perbedaan 'kasta' dari kedua ponsel terbarunya itu. Pasalnya, harga yang dijadikan acuan untuk 'mengkastakan' ponsel baru akan terungkap saat peluncurannya nanti.
"Untuk posisinya sendiri baru bisa dilihat saatlaunching . Karena yang membedakanpositioning itu sendiri adalah ketika kita sudah mengetahui harga. Jadi tunggu 5 Agustus nanti," tandasnya.
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