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Samsung Jual Ponsel Terbanyak pada 2016 Meskipun mengalami akhir yang sulit pada 2016, Samsung tetap menjadi penjual ponsel teratas dengan pengiriman 308,5 juta unit tahun lalu, menurut Strategy Analytics. Apple berada di posisi kedua dengan 215,5 juta iPhone.Baca: Samsung Galaxy S8 Akan Memiliki Fitur Pengenalan Wajah Samsung Galaxy S8 dan S8+ Hadir dalam Warna Ungu Kode dan Nomor Model Samsung Galaxy Note 8 Terungkap Namun, harga jual rata-rata dan margin yang tinggi memberi Apple bagian terbesar dari laba. Hampir 80 persen dari laba ponsel di seluruh dunia masuk ke kantong Apple, sekitar US$ 44,9 miliar dari total US$ 53,7 miliar. Sebagai perbandingan, Samsung Mobile memperoleh 14,6 persen atau US$ 8,3 miliar. Jumlah ini tentunya dipengaruhi oleh penarikan Galaxy Note7. Jika membandingkan margin keuntungan operasi, Apple memiliki margin 32,4 persen, sedangkan Samsung 11,6 persen. Huawei berada di posisi ke-3 dalam pangsa pasar. Seri Honor sendiri terjual 72,2 juta unit, sedangkan seri Ascend yang lebih tinggi terjual 65,7 juta unit. Kedua seri ponsel Huawei itu mengalahkan penjualan seluruh ponsel Xiaomi, 46,4 juta unit. Angka itu merupakan penurunan besar dari 65 juta unit Xiaomi yang terjual pada tahun 2015. Sementara itu, Vivo dan Oppo mencatat kinerja cukup baik. Seri X Vivo terjual 33,7 juta unit, seri Y 25,6 juta unit. Seri R Oppo mengalahkan penjualan kedua seri Vivo pada 38,4 juta unit. Huawei, Oppo dan Vivo, masing-masing mengambil sekitar 1,5 persen dari keuntungan global. Pasar utama untuk perusahaan-perusahaan ini adalah Cina, di mana ponsel rata-rata dijual seharga antara US$ 260 dan US$ 520.
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