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Sempat Anjlok, Penjualan Motor Naik 4,29 Persen Selama Maret 2024 Uzone.id - Penjualan sepeda motor di Indonesia sempat mengalami penurunan pada Februari 2024 kemarin. Namun berdasarkan data terbaru dari Asosiasi Industri Sepeda Motor Indonesia (AISI) di Maret 2024 penjualannya kembali melonjak.
Tercatat penjualan motor baru selama Maret 2024 kemarin mencapai 583.747 unit atau naik 4,29 persen jika dibandingkan bulan Februari 2024 yang mengalami penurunan ke angka 558.685 unit.
Sementara jika ditotal dari Januari hingga Maret 2024, penjualan motor baru di Indonesia sudah mencapai 1.735.090 unit. Angka ini menurun dibandingkan periode yang sama di 2023 yang mencapai 1.824.073 atau turun 4,3 persen.
Dari total penjualan motor di 3 bulan pertama tahun 2024 ini, 90,50 persen pasar motor masih didominasi oleh penjualan matic. Selanjutnya segmen sport memiliki pangsa pasar 4,77 persen dan bebek 4,73 persen.
Peningkatan bukan hanya terjadi pada penjualan motor di pasar domestik, tetapi juga di pasar ekspor. Tercatat pada Maret 2024, ekspor motor mencapai 43.839 unit atau meningkat dibandingkan Februari 2024 yang hanya mencapai 38.375 unit.
Dengan capaian tersebut performa ekspor motor baru meningkat sebesar 14,2 persen antara Maret dan Februari 2024.
Kontribusinya masih mirip seperti pasar domestik, segmen skutik masih mendominasi 49 persen. Kemudian disusul model bebek di angka 26,16 persen dan sport 24,84 persen.
Perlu diketahui, AISI sendiri menargetkan penjualan motor di tahun 2024 ini mencapai 6,2 juta hingga 6,5 juta unit. Mengingat penjualan motor di tahun 2023 kemarin mampu mencapai 6,2 juta unit sesuai dengan target yang ditetapkan.