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Snapchat Tambah Fitur Baru untuk Permudah Pencarian Akun SnapChat akan meluncurkan fitur pencarian baru. Seperti dikutip dariTechCrunch , fitur pencarian ini bertujuan mempermudah pengguna dalam mencari akun pengguna lain dan mendapatkanfollower .
Sebelumnya, kamu hanya bisa menemukan seseorang di Snapchat dengan mencariusername atau Snapcode mereka.
Cara lain agar akun Snapchat kamu terkenal dan mendapat tambahanfollower adalah berharap padamention dari seoranginfluencer. Alternatif lainnya adalah dengan mengikuti akun semua orang secara manual dengan harapan mereka akan melakukanfollowback pada akun kamu.
Tampilan fitur search baru di Snapchat. Sumber gambar:Mashable
Fitur ini meluncur bersamaan dengan tampilan antarmuka baru Snapchat. Antarmuka baru ini dirancang untuk pengalaman penggunaan yang lebih efisien dan cepat. Fitur ini sekarang baru dirilis untuk sebagian pengguna Android. Sementara pembaruan untuk pengguna iOS dan sebagian pengguna Android lainnya akan segera menyusul.
Nilai plus untuk pengguna yang bergerak di ranah komersial Peningkatan fitur pencarian ini bisa menjadi keuntungan bagi pemilikbrand , pebisnis, daninfluencer , yang ingin membangun audiens Snapchat mereka. Sebelumnya, Snapchat memang sudah memperbaiki fitur pencarian. Hanya saja, fitur ini masih belum maksimal. Kamu mesti mencari di tiga tempat berbeda untuk mencari pembicaraan tertentu, menemukan akun yang ingin kamu ikuti, dan mencari Stories.
Saat ini, Snapchat kini bukan satu-satunya aplikasi yang menawarkan layanan unik berupa video yang bisa dihapus dalam 24 jam. Padahal ini yang menjadi salah satu faktor yang membuat Snapchat disukai pengguna muda. Agustus lalu, Instagram juga meluncurkan fitur serupa, Instagram Stories.
Sebuah langkah yang terlambat? Upaya Snapchat dalam melakukan pembaruan ini bisa dibilang bukan ide baru. Media sosial sejenis seperti Instagram misalnya sudah sejak lama memiliki fitur pencarian yang mumpuni di kolom pencariannya. Apalagi, Instagram juga mulai melakukan monetisasi Stories mereka yang rencananya akan disisipkan iklan.
Pertumbuhan pengguna Instagram Stories pun cukup signifikan. Saat ini, DAU (daily active user ) Instagram Stories150 juta pengguna. Ini sama dengan jumlah pengguna DAU Snapchat sampai bulan Juni 2016 yang. Jika persentase pertumbuhan ini bertahan, bisa jadi pengguna Stories Instagram melampaui pengguna Snapchat dalam waktu dekat. Bila demikian, tentu persaingan kedua layanan ini akan makin menarik ke depannya.
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