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Suzuki Targetkan Jual Motor 15 Ribu Unit di 2024 Uzone.id - Suzuki hanya mampu menjual 12.545 unit motor sepanjang tahun 2023 kemarin, padahal penjualan secara nasional meningkat hingga 6.236.992 unit. Meski demikian, Suzuki meyakini mampu menjual lebih banyak motor di tahun 2024 ini.
M. Razwankaizar selaku Section Head Domestic & Digital Marketing 2W PTSuzuki Indomobil Sales (SIS) mengatakan pihaknya siap menghadapi tahun 2024 dan telah menargetkanpenjualan motor hingga 15 ribu unit di tahun 2024 ini.
"Pada 2024 target penjualan kami mencapai 15 ribu unit sepeda motor," ujar Razwan.
Angka tersebut memang lebih besar dibandingkan perolehan di tahun 2023 kemarin. Namun bagaimana strategi Suzuki menghadapi persaingan industri otomotif roda dua?
Razwan mengaku pihaknya akan lebih memaksimalkan jaringan dealer agar bisa lebih dekat dengan masyarakat. Di sisi lain, pasar motor matic akan menjadi fokus Suzuki di tahun 2024 ini.
"Kami akan memfokuskan pada program matic dan kita akan meningkatkan kualitas jaringan kami. Itu strategi kami di 2024," jawab Razwan.
Secara porsi, penjualan motor matic Suzuki memang cukup besar di 2023, tercatat kategori ini berkontribusi sebesar 61 persen. Sementara motor manual hanya berkontribusi sebesar 39 persen saja.
Di sisi lain, Suzuki memang belum memiliki rencana untuk menghadirkan motor listrik. Namun pabrikan berlambang S ini tetap fokus untuk menghadirkan kendaraan ramah emisi dengan mesin di bawah 125 cc.
Sebagai tambahan informasi, pencapaian penjualan motor Suzuki yang hanya mencapai 12.545 unit, artinya hanya meraih pangsa pasar 0,2 persen saja dari penjualan nasional.
Padahal penjualan nasional di 2023 kemarin yang mencapai 6.236.992 unit, mengalami peningkatan sebesar 19,44 persen dibandingkan tahun 2022. Dimana tahun 2022 hanya mencatatkan penjualan sebesar 5.221.470 unit saja.