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Tak Kunjung Diluncurkan, MG Extender Tak Sesuai Pasar Indonesia? Uzone.id - Morris Garage (MG) Extender telah diperkenalkan di ajang Gaikindo Indonesia International Auto Show (GIIAS) 2022 lalu. Hingga hampir satu tahun diperkenalkan, ternyata mobil yang satu ini tak kunjung diluncurkan.
Tentunya pertanyaan yang muncul adalah, kapan MG Extender akan dipasarkan ke Indonesia?
Arief Syarifudin selaku Marketing & PR Director MG Motor Indonesia mengatakan pihaknya masih menunggu momen yang tepat untuk meluncurkan mobil double cabin tersebut.
"Itu kan mobil double cabin ya dan kemarin pada saat diluncurkan di GIIAS, mendapat animo yang luar biasa," ujar Arief saat ditemui awak media belum lama ini.
MG telah mencoba membawa mobil tersebut ke berbagai daerah di Indonesia, Arief mengklaim banyak konsumen yang menganggap spesifikasi Extender masih terlalu tinggi.
"Namun sebelum kita meluncurkan satu produk tertentu, selalu ada riset, itu kan keliling, kita sudah ke Sumatra dan disitu kita bicara kepada mereka (konsumen) apa yang menurut mereka paling fit. Karena itu rata-rata adalah untuk kebutuhan industri hulu," jelas Arif.
"Ternyata yang kita berikan itu over specs. Sebetulnya harga yang kita rancang sudah sangat luar biasa, tapi mengapa kita harus memberikan sesuatu yang memang tidak dibutuhkan konsumen? Dalam hal ini kan kebanyakan konsumen fleet," paparnya.
Hingga saat ini MG disebutkan oleh Arief terus melakukan riset untuk mengetahui kebutuhan konsumen di segmen double cabin ini. Sehingga pada saat dipasarkan, mobil ini akan dapat mudah diterima.
"Kita saat ini sedang melakukan studi untuk portofolio produk ayng paling fit. Sehignga apda saat kita rilis itu akan sesuai dengan kebutuhan mereka," pungkasnya.
Perlu diketahui, MG Extender menggunakan mesin 1.996 cc turbo diesel empat silinder yang mampu menghasilkan tenaga 158,7 dk dan torsi 375 Nm.
Mobil ini telah dipasarkan di beberapa negara seperti Thailand, Laos, dan Pakistan.