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Temasek Beli Restoran Chef Turki ‘Salt Bae’ di Harga Rp 16,5 Triliun Perusahaan investasi milik pemerintah Singapura, Temasek, membeli restoran steak yang dikelola Chef asal Turki, Nusret Gokce yang populer dengan nama ‘Salt Bae’. Pembelian Nusr-Et itu dilakukan Temasek, bersama Metric Capital.
Dikutip dariReuters , Temasek dan Metric Capital menaksir Nusr-Et di harga USD 1,2 miliar atau setara Rp 16,5 triliun (dengan kurs Rp 13.700). Dogus Restaurant Entertainment and Management (D.ream), yang membawahi Nusr-Et mengungkapkan, Temasek Holding dan Metric Capital membayar USD 200 juta untuk kepemilikan 17% saham mereka.
Nusret ‘Salt Bae’ Gokce sangat populer di media sosial karena gaya memasaknya yang atraktif. Popularitasnya mencuat, setelah dia memposting video masaknya di situs berbagi video, Youtube.
Nusret mengolah steak dagingnya dengan penuh kekerasan. Dagingnya dilempar, dibanting, dan dipotong-potong dengan gerakan yang kasar namun dramatis. Gayanya dalam mengolah masakan seakan menunjukkan bahwa daging-daging itu hanyalah objek di tangannya yang kekar, sementara Nusret sebagai chef selalu penuh kontrol terhadap daging-daging tersebut.
Gaya memasaknya yang dikenal sebagai manuver ular kobra, telah membuatfollower di akun instagram miliknya @nusr_et melonjak hingga 12,5 juta pengikut. Dengan popularitas itu, Nusret sukses membuka restorannya di berbagai wilayah seperti Timur Tengah, New York dan Miami. Hingga saat ini, setidaknya sudah ada 170 gerai yang tersebar di berbagai kota di 12 negara.