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Tokopedia Bawa UKM di Semarang Go Digital Tokopedia bekerjasama dengan Kamar Dagang dan Industri Kota Semarang (Kadin Kota Semarang) memberikan sosialisasi pemanfaatan internet dalam membangun bisnis kepada ratusan pemilik merek lokal di Balaikota Semarang, Senin (27/3).
COO Tokopedia Leontinus Alpha Edison mengatakan lebih dari 30% merchant yang ada di platformnya di Jawa Tengah berasal dari Semarang. Hal ini menandakan tingginya kepercayaan para pemilik merek lokal di kota ini terhadap Tokopedia.
"Mereka berani memasarkan produk-produk terbaiknya melalui platform kami, namun masih lebih banyak lagi peluang yang bisa diciptakan oleh lebih banyak masyarakat Semarang, maka kami berkomitmen untuk terus mengadakan pelatihan pemanfaatan internet dalam membangun bisnis kepada para pemilik merek lokal di kota ini secara berkala dan berkesinambungan,” ungkapnya melalui keterangan tertulis, kemarin.
“Dimulai dari Tokopedia, produk-produk yang dihasilkan oleh para pemilik bisnis di kota ini bisa dikenal oleh lebih banyak masyarakat Indonesia. Sistem yang dimiliki Tokopedia mulai dari logistik hingga metode pembayaran akan lebih memudahkan para UMKM Semarang dalam memasarkan produknya,” tutur Ketua Kadin Kota Semarang Arnaz Agung.
Leon mengungkapkan, inisiasi ini akan mengawali terwujudnya Laman Kota Semarang yakni halaman khusus yang menjadi katalisator pemasaran produk para pemilik merek lokal di Semarang dan terintegrasi langsung dengan Tokopedia yang rencananya diluncurkan pada pertengahan April mendatang. Selain bekerja sama dengan Kadin Kota Semarang, peluncuran tersebut juga melibatkan pemerintah kota setempat.
“Tokopedia juga siap mendukung program transparansi keuangan dan cashless society Semarang lewat marketplace, salah satunya melalui Laman Kota Semarang, maupun digital goods; bayar pulsa, listrik, air, BPJS hingga berdonasi, semua bisa dimulai dari Tokopedia,” tutup Leon.(wn)