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Toyota Bisa Ambruk Kalau Hanya Bergantung Pada Avanza Uzone.id - Meski punya sejarah panjang dan nama besar, Toyota Indonesia gak terlepas dari kerentanan.
Sebab, di era persaingan mobil makin gokil, Toyota hanya mengandalkan sebuah Avanza untuk terus berkiprah di Indonesia.
Ini tentu kondisi yang riskan, apalagi kalau melihat sepakterjang Avanza sepanjang tahun lalu, yang mulai digerogoti kompetitor.
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Toyota harus mencari cara lain, sebab, kalau terus begini, bukan tak mungkin hanya tinggal menunggu waktu untuk runtuh kalau hanya berpegang pada Avanza.
Avanza masih jadi tulang punggung Toyota sejauh ini. Mobil ini di Maret aja terjual sebanyak 8 ribuan unit dan klaimnya, sejak awal tahun udah terpesan 20 ribu unit.
"SPK Avanza sejak launch sudah di atas 20.000 unit. Hasil ini jika dibanding dengan periode yang sama tahun lalu, positif," kata Fransiscus Soerjopranoto, GM Marketing PT Toyota Astra Motor.
Selain Avanza, Toyota masih punya Toyota Rush, yang sejak kedatangan versii barunya, lumayan cukup membantu penjualan Toyota.
Sepanjang Maret 2019, All New Ruh terjual sebanyak 5 ribuan unit, disusul Kijang Innova yang bisa terjual sebanyak juga 5 ribuan unit.
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