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Toyota Masih Berani Jualan Sedan Pasar sedan di Indonesia itu kecil, tidak seperti di Thailand atau Malaysia. Namun, Toyota Astra Motor (TAM) sudah membuka awal tahun ini dengan meluncurkan sedan menengah, yakni Corolla Altis dan kendaraan multi guna (multi purpose vehicle/MPV) menengah, Innova Venturer. Tahun lalu, penjualan Corolla Altis setiap bulan rata-rata hanya sekitar 100 unit. Meski penjualannya kecil, tapi TAM tetap berani mempertahankan model sedannya ada dalam line-up tahun ini. Menurut Bansar Maduma, Product General Manager CBU & Commercial TAM, sebenarnya bukan melihat ke arah itu. Perusahaan ingin lebih mengakomodir kebutuhan dan permintaan pasar. "Walaupun kecil, tetapi kalau kita bisa kenapa tidak," ucap Bansar menjawab pertanyaan Otomania di kawasan Jakarta Pusat, Senin (16/1/2017). Dijelaskan Bansar, pembeli Corolla Altis itu bukan orang sembarangan. Sehingga, meski pasarnya kecil, tetap harus dipenuhi dan produk ini juga sudah menjadi legenda. "Kalau pasar fleet (pembeli borongan) memang tidak besar, hanya 25 persen. Konsumen perorangan mencapai 75 persen. Oleh karena itu, kita berani menghadirkan model terbaru ini," ujar Bansar.
Penulis: Aditya Maulana Editor: Azwar Ferdian Copyright Kompas.com