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Tren Baru Beli Mobil Tanpa Tatap Muka Hasil studi yang dilakukan Google Indonesia menyimpulkan, pembeli mobil baru melakukan riset melalui internet yang kebanyakan dilakukan melalui ponsel. Tren ini menggeser kebiasaan sebelumnya yang menjadikan diler sebagai pusat mencari informasi mobil incaran.
Pola baru yang terjadi, diler hanya menjadi tempat transaksi akhir. Sebab, konsumen yang datang sudah menentukan pilihan sebelumnya. Bahkan, buat mengetahui posisi diler terdekat juga sudah dilakukan lewat mesin pencari di internet.
Tren penggunaan internet untuk membeli mobil baru belum berhenti sampai di situ. Dijelaskan Amalia Fahmi, Industry Head Google Indonesia dalam konferensi pers di Jakarta, Selasa (11/4/2017), sebanyak 49 persen dari 508 orang objek penelitian mengatakan mau membeli mobil secara online ketimbang ke diler.
“Ini fakta yang menarik, membeli mobil online. Dan memang sudah ada e-commerce yang bisa melakukan itu,” kata Amalia.
Tren penggunaan internet seperti ini dikatakan bakal terus berlanjut. Amalia mengatakan cara ini harus diikuti para produsen buat memenuhi kebutuhan tersebut.
Penulis: Febri Ardani Saragih Editor: Azwar Ferdian Copyright Kompas.com