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Unilever Luncurkan Pelembap Tubuh untuk Wanita Berhijab UZone - Unilever Indonesia Tbk meluncurkan Hijab Fresh, pelembap tubuh (body lotion ) yang ditujukan khusus untuk wanita berhijab.
Vice President Personal Care Unilever Indonesia Ira Noviarti menjelaskan, pihaknya mencoba menjawab kebutuhan wanita berhijab di Indonesia yang aktif dan berani berekspresi.
"Wanita berhijab mendominasi sekitar 68 persen dari total pembelanjaan produk FMCG (Fast Moving Consumer Goods ) di Indonesia dan kami percaya bahwa hijab bukan hambatan untuk berekspresi atau beraktivitas mewujudkan mimpi," kata Ira di Jakarta, Rabu (27/9).
Hijab Fresh, lanjutnya, memiliki perbedaan denganbody lotion lain, terutama dengan adanya kandungan instant cooling burst dan wangi parfum tahan lama.
"Instant cooling burst memberikan rasa sejuk, menjaga kesegaran dan keharuman, juga mengandungwhitening pro nutrient , vitamin B3, dan SPF yang melindungi kulit dari sinar matahari," ujar Ira.
Brand Ambassador Hijab Fresh Anisa Rahma Adi mengatakan bahwa dirinya sangat senang dengan kehadiran produk Hijab Fresh yang mampu melengkapi kebutuhan hariannya.
"Cuaca tropis di Indonesia kadang menjadi tantangan tersendiri, tapi itu bukan alasan untuk tidak beraktivitas dan berkarya sebaik mungkin," kata mantan personelgirlband Cherrybelle ini.
Hijab Fresh hadir dengan 4 varian berbeda, yaknimatcha leaf untuk kulit normal,mini extract berbentuk gel untuk kulit normal,cucumber untuk kulit kering, danpommegranate yang cocok digunakan untuk kegiatan aktif di luar ruangan.
Adapun harganya berkisar antara Rp 2000 (sachet dengan tutup khusus) hingga Rp 9.500 (botol 200 ml).