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Vivo jalin kerjasama dengan FIFA Vivo mengumumkan kerja samanya dengan International Federation of Association Football (FIFA) dengan menjadi sponsor untuk Piala Dunia selama 6 tahun yang meliputi 2 penyelenggaraan turnamen. Hal Ini berarti Vivo akan menjadi sponsor resmi untuk Piala Dunia 2018 yang akan dihelat di Rusia dan Piala Dunia 2022 di Qatar. "Sepak bola adalah sebuah olahraga yang penuh semangat dan juga menakjubkan, ini juga memberikan antusiame bagi masyarakat dunia. Semangat dalam sepak bola adalah tekad yang kuat dan usaha untuk terus maju," kata Ni Xudong, Senior VP Vivo, dalam keterangan tertulis yang diterima ANTARA News, Rabu malam. "Sebagai sponsor global untuk Piala Dunia, Vivo berkomitmen untuk menyerap semangat itu dan menunjukkan kepada konsumen kami di seluruh dunia tentang brand kami yang penuh kreativitas, menyenangkan, dan Internasional," sambung dia. Selama kerjasama tersebut logo Vivo akan tampak di setiap pertandingan lewat papan iklan di lapangan, tiket pertandingan dan tempat-tempat strategis lainnya. Seluruh staf FIFA yang bertugas pada Piala Dunia akan menggunakan Vivo sebagai ponsel ofisial. Vivo juga mendapatkan program pemasaran khusus seperti hak untuk melakukan kegiatan pada sesi pemanasan pemain sebelum pertandingan. Tidak hanya itu, Vivo juga menjanjikan untuk secara bertahap memperkenalkan ponsel khusus Piala Dunia. Piala Konfederasi yang diadakan pada 17 Juni mendatang akan menjadi langkah pertama Vivo dalam kerja samanya dengan FIFA. Kerjasama dengan FIFA tersebut merupakan kerjasama ketiga terbesar bagi Vivo setelah menjadi sponsor utama Indian Premier League (IPL) pada 2015 dan menandatangani perjanjian kerja sama strategis dengan NBA untuk menjadi ponsel pintar resmi NBA di China pada 2016.
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