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Wahai Generasi Digital, Selamat Hari Sumpah Pemuda Uzone.id - Generasi muda kerap menghadirkan nafas dan semangat baru dalam berkontribusi aktif bagi kemajuan bangsa. Seperti peringatan Sumpah Pemuda yang menjadi momen dalam perjuangan mempersatukan bangsa. Anak muda juga berperan sebagai generasi digital native yang menjadi agen perubahan mewujudkan pemerataan ekosistem digital positif di Indonesia. Semangat ini menginspirasi Telkomsel untuk terus bergerak maju bertransformasi menjadi digital telco company yang senantiasa mengakselerasikan negeri. “Generasi muda selalu menjadi inspirasi Telkomsel dalam mengembangkan produk dan layanan berbasis digital yang relevan dengan kebutuhan dan perkembangan zaman. Segmen yang kini dikenal dengan Generasi Millennial dan Gen Z,” ujar Direktur Utama Telkomsel Emma Sri Martini “Selain itu, menjadi insipirasi kami merancang inisiatif tanggung jawab sosial perusahaan yang berfokus dalam mempersiapkan talenta muda Indonesia menjadi sumber daya unggul melalui pemanfaatan teknologi,” tambahnya.
Baca juga: Begini Cara Beli dan Pakai by.U Komitmen transformasi bisnis berbasis digital diwujudkan Telkomsel dengan menghadirkan produk dan layanan yang inovatif dan sesuai dengan karakter generasi muda saat ini. Salah satunya dengan menghadirkan produk by.U, sebuah layanan seluler prabayar digital pertama di Indonesia yang dikembangkan dengan terinspirasi dari karakter segmen Gen Z yang mandiri, kreatif, selalu online, dan sangat mengutamakan kebebasan.
Dalam prosesnya, platform layanan by.U juga dirancang oleh talenta-talenta muda Telkomsel, dengan harapan agar dapat konsisten pada tiga nilai utama yang relevan dengan kebutuhan Gen Z yaitu digitalisasi, personalisasi, dan transparansi.
Selain proses bisnis, inspirasi dari generasi muda juga dituangkan melalui berbagai program corporate social responsibility (CSR) Telkomsel. Seperti program The NextDev yang hadir sebagai bentuk respon atas tingginya semangat anak muda Indonesia dalam menghadirkan solusi untuk berbagai tantangan di masyarakat melalui pemanfaatan teknologi berbasis aplikasi.
Sejak 2015, program The NextDev telah menempatkan diri sebagai platform yang mendukung perkembangan early stage startup untuk memperkuat solusi positif berdampak sosial bagi masyarakat. Karakter kuat generasi muda Indonesia juga yang menginspirasi Telkomsel meluncurkan inisiatif program IndonesiaNEXT dan Creative Millenials Telkomsel. Kedua program yang juga bagian dari aktivitas CSR Telkomsel tersebut dirancang untuk mendukung pertumbuhan semangat siap kerja dan kewirausahaan di kalangan anak muda selaku salah satu penggerak pertumbuhan ekonomi nasional.
Baca juga: Telkomsel Gencar Digitalkan Desa
“Semangat dan karakteristik generasi muda di Indonesia menginspirasi Telkomsel untuk mengembangkan kapabilitas seluruh SDM di lingkungan kerja Telkomsel, terutama talenta-talenta muda yang menjadi aset masa depan Telkomsel untuk tetap menjadi yang terdepan di industri telekomunikasi dan layanan digital,” tambahnya. Irfan menambahkan, untuk mewujudkan komitmen tersebut, Telkomsel melakukan pembekalan mengenai future skills bagi seluruh SDM. “Momentum Sumpah Pemuda selalu menjadi momen pelecut semangat kami dalam berkarya menghadirkan layanan yang terbarukan,” tutup Emma.