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Wow, McDonalds Ciptakan Papan Iklan Sekaligus Hotel untuk Lebah Di Swedia, gerai makanan cepat saji McDonalds tak hanya menyambut tamu dari segala lapisan masyarakat melainkan juga populasi lebah.
Setelah sebelumnya sempat membuat McDonalds terkecil di dunia untuk lebah, rantai makanan cepat saji ini kembali membuat kejutan.
DilansirSuara.com dari laman INSIDER, Senin (16/9/19), NORD DDB, agensi kreatif di balik ide cemerlang arsitektur McDonalds kembali menyorot tentang kehidupan lebah Swedia.
Mereka mengatakan kepada DesignTAXI bahwa 30 persen lebah liar di negara tersebut terancam karena tidak memiliki tempat istirahat yang cukup.
McDonalds Ciptakan Papan Iklan Sekaligus Hotel untuk Lebah. (YouTube/McDonald's Sverige)
Untuk memastikan lebah mendapat tempat menginap, akhirnya McDonalds bekerjasama dengan perusahaan iklan JCDecaux menyulap bagian belakang papan iklan mereka menjadi hotel.
Bagi mereka, tidak ada salahnya memanfaatkan ruang kosong pada papan iklan.
Di papan iklan ini, lebah dan serangga lainnya diundang untuk menempati ruang kecil sehingga mereka nyaman layaknya berada dalam rumah.
McDonalds Ciptakan Papan Iklan Sekaligus Hotel untuk Lebah. (YouTube/McDonald's Sverige)
NORD DDB mengatakan bahwa tanpa lebah, manusia akan mendapatkan sepertiga lebih sedikit makanan.
Hotel menjadi cara McDonalds untuk mengapresiasi lebah yang telah ikut menyediakan pasokan makanan bagi manusia.
Inisiatif ini mengikuti upaya waralaba McDonalds di Swedia yang telah membuka atap ruah mereka untuk mengakomodasi sarang lebah dan mempromosikan keanekaragaman hayati serangga.
Rencananya McDonalds Swedia akan memperluas rantai hotel mereka pada musim 2020.
Wah, menarik sekali ya hotel lebah buatan McDonalds ini?
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